When a Company Hires You They Endorse Your Brand
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Acceptance = Endorsement
The second you accept your job offer, you are being endorsed by your company. Every single employee at your company is endorsed by your company, if they like it or not. Every single student is endorsed by their college or university upon acceptance as well. This exists even after a personal …
8/1/08: Personal Branding News and Recommendations
It’s been quite a challenging week for me after getting a bad cold these past few days, but as they say “the show must go on.” Passion is a crazy thing, but it certainly allows me to keep going with all that I manage on a reoccurring basis. I have a lot of exciting announcements …
Today’s Social Media Experts are the Email Experts from 1965
I’ve put a lot of thought into the future of “social media experts,” which typically includes consultants and corporate employees who dawn the “social media specialist“, “social media manager” and other titles. Jeremiah Owyang has the entire list.
The truth is that these titles will be non-existent in the future. Social media is not just …
BusinessWeek Columnist Christine Comaford Answers Your Questions
As promised, BusinessWeek Columnist, Christine Comaford answers the questions you posed in the comments section of my post on Monday. After reading the answers to your questions, Christine has yet another give-away for you. Both Christine and I hope you all have a great weekend. Her note is below:
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Hi Everyone,
WOW. What great …
Exclusive Interview with the Queen of Web 2.0: Gina Trapani
Today, I interviewed Gina Trapani, who was featured in issue 3 of Personal Branding Magazine. She is always a delight to speak with and is as resourceful as they get.
Gina Trapani is a tech writer and web developer based in San Diego, California by way of Brooklyn, New York. She is the lead editor …
How Small Business Owners Can Grow Their Online Empire
On July 8th, I presented to the Next Level Executives group at the Marriott Hotel in Marlborough, Massachusetts. Before I gave my keynote, John Bates, a recruiting and career management veteran, explained the general concept of personal branding and how it related to building a business through referrals. Also, he noted the significance of taking …
A Corporate Brand Won’t Shield Your Personal Brand Anymore
Thesis
There is an ongoing shift from people being eclipsed by corporate entities, to people becoming the shield, point-of-contact and spokesperson for the company. No person or company is safe anymore, but instead of separating both brands, they have collided into one transparent mirror of information flow and retrieval. This happens for a few reasons. …
Pay Attention: The No Asshole and No Complaining Rules
Two presents came in the mail recently (pictured below). One was “The No Complaining Rule” by Jon Gordon and the other was a combination of two erasers, which was part of Robert Sutton’s promotion for his book, “The No Asshole Rule.” I always enjoy gifts and great reads that are related to workplace issues, such …
Schawbel Report: The Current State of Personal Branding [July 2008]
A lot has happened since the last time I posted a “Schawbel Report” on the state of personal branding worldwide. The March edition shed some light into the spread of personal branding from the US to Australia to India. There is a lot of information here, but it’s all very important to your personal brand …
Revisting the Network Strength Pyramid for 2008
Back in time
One of my first blog posts ever, was on my previous blog “Driven-to-succeed,” which was built on October 4th, 2006. As some of you may know, I leveraged all the relevant content from my past blog for this one. The blog post introduced a working model for networking, which I called the …