Personal Branding Interview: Jane Genova
Today, I spoke to Jane Genova, who is a coach, book author, and lecturer on careers, specializes in transitions. She is the author of Over-50: How We Keep Working, and is a blogger for AOL Jobs. In this interview, Jane talks about her predictions for the job market this year, how job seekers can stand …
Are Recruiters Helping Your Brand Management?
Talk about love-hate relationships…recruiters rank right up there. You love them when they call to screen you for an opening of interest. Even if you’re currently employed and overwhelmingly busy, let’s admit it. It’s an ego stroke when they call. If you’re in transition, their call makes your whole day euphoric. You tell your friends …
Sweet Spot: The Intersection of Passion, Purpose & Skills
Do you like sweets? When I was a kid I used to tell my mom I couldn’t finish my dinner because there was a special part of my stomach that was just for dessert. My rule now that I’m an adult is to keep sweets out of the house so I’m forced to walk and …
Stimulate your Brain. Challenge your Brand.
We’re living in a staggeringly fast-moving world, and it’s only getting faster. There’s one thing that’s certain. In the world of personal brand building, the most significant piece is that irresistible spark of yours that stops people in their tracks. Without it, you’re invisible – a Dead Brand Walking.
It’s a tough trap. It’s never …
Brand Yourself an Entrepreneur
2011 will be a turning point for many, if not most, Americans. The realization that companies, businesses, corporations, organizations, and yes, even local, state, and federal governments will no longer assure jobs and take care of employees will finally be realized.
Yes, many unemployed and underemployed people will need to create their own jobs by …
Brand Integrity Brings Increased Business
Upon becoming an entrepreneur, I was advised to build my brand and to become as consistent as a box of cereal. Upon catching my attention, I immediately asked, “How do I build my brand?”
In my opinion, three elements are key for successfully building your brand:
1. Take some time to reflect back on your…Personal Branding Pledge for 2011
This is my year.
This is the time when I re-launch my life.
I blast away to my dreams and my visions.
I leave behind ties that bind me for no reason.
This is the season of my greatest leap forward, into my zone.
I decide who I am and how I want to be …
Identify, Market, and Engage Your Personal Brand’s Target Market
Here we are barely into 2011 and already it’s time to identify, market, and engage our target market? Yes. The faster you get into the mind of your consumer the quicker results will show. When it comes to the game of business, or life, it’s results we’re after so now is the best time to …
New Year’s Resolutions for Your Personal Brand
When it comes to building a company from the ground up, or searching for a job as an individual, the importance of building a differentiated brand is one of the most important things you should invest your time and resources in. While there’s no single secret to success, here are 10 New Year’s resolutions you …
Personal Branding Interview: Josh Kaufman
Today, I spoke to Josh Kaufman, who is an independent business professor, education activist, and author of the Personal MBA: Master the Art of Business. Prior to developing the Personal MBA, Josh Kaufman worked as an Assistant Brand Manager in Procter & Gamble’s Home Care division. In this interview, Josh talks about if it’s worthwhile …