Category: Job Search

Brand Yourself AsCareer DevelopmenteBrandentrepreneurshipJob SearchMarketingPersonal BrandingReputation ManagementSocial MediaSuccess Strategies

Twitter Personal Branding Q + A #2

Answers to recent questions people are asking on Twitter about personal branding.

Branding for career purposes only or not

Mohammed S. Al-Taee, @maltaee, twittered: Is personal brand depend on person career/occupation?

Jacob Share, @jacobshare: No, your personal brand doesn’t need to revolve around your profession, it depends on what your personal branding goals are. Many …

Career DevelopmenteBrandJob SearchPersonal BrandingRecruitmentSocial Media

REPORT: Professional Networking Dominates Job Boards

As you a already well aware, I believe that job boards won’t exist in the future and that the transaction between hiring managers and applicants will be completely networked. Therefore, your network will become your only insurance policy and people will become the ultimate asset to your career.  You won’t be conducting a job search …

Brand Yourself AsCareer DevelopmentJob SearchNetworkingPersonal BrandingPositioningReputation Management

The 5Ps of Marketing

Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.

You as the product

Viewing yourself as the product that you are marketing, might help you in wrapping your mind around the …

Career DevelopmenteBrandInterviewJob SearchNetworkingPersonal BrandingReputation ManagementSocial Media

Advanced Techniques for Using LinkedIn to Change Careers

We all know that a tough economy means you have to set yourself apart from other candidates, especially if you are changing industries or functions. Here are a couple tips for using LinkedIn to conduct research and establish contacts within the new industry you are targeting.

Industry Research

First, use the search feature at the …

Brand Yourself AsCareer DevelopmenteBrandJob SearchMarketingNetworkingPersonal BrandingReputation ManagementSuccess Strategies

The Lost Opportunity Costs of Not Creating Your Personal Brand

Everything in life has an opportunity cost associated with it. By choosing one thing you are as a result unable to chose another — choose to spend one hundred dollars and you give up the ability to save one hundred dollars — choose to go to the movies and you can’t go to the beach …

eBrandInterviewJob SearchPersonal BrandingRecruitmentReputation ManagementSuccess Strategies

Use Personal Branding to Get Ahead at Work

As the market for jobs becomes increasingly competitive it’s important to build your personal brand to differentiate yourself. As the economy stabilizes and eventually recovers employers are going to be very selective in whom they hire. The best jobs are going to go to those with the right amount of experience and ability to communicate …

Career DevelopmentEducationInterviewJob SearchPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Louise Weir

Today, I spoke with Louise Weir, who is the Marketing and Communications Manager for Career Services at London Business School.  In this interview, Louise gives us advice about taking a job abroad, interviewing over the phone, some interview tips for MBA students, and ideas on how to use LinkedIn for job searching.

When seeking a…
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Brand Yourself AsCareer DevelopmentJob SearchPersonal BrandingPositioningSuccess Strategies

Focus on What’s Next

Last week, at the World Innovation Forum, the words of one speaker really stuck with me.

“I don’t care about best practices,” said CK Pralahad, author of The New Age of Innovation. “I’m much more interested in next practices.”

By ‘best practices”, Pralahad was referring to the management practice of trying to squeeze every little …