Personal Brand Cookies For Twenty Lucky Job Seekers
One of my good friends and business associates has been testing out a new way to stand out from the crowd. While holding a “Social Branding” event in the Boston area some time ago, Stephen Pazyra, the CEO of 1-800-Bakery.com, showed up with about a hundred cookies with my face and blog address on each. …
Personal Branding Interview: Susan Whitcomb
Today, I spoke to Susan Whitcomb, who is the founder and president of The Academies and author of the new book, The Twitter Job Search Guide. In this interview, Susan explains what her own branding model is as a career coach, what you should and shouldn’t include on a resume, and brand consistency for job …
Personal Branding Interview: Patricia Hunt Sinacole
Today, I spoke to Patricia Hunt Sinacole, an HR expert who runs First Beacon Group LLC and is also columnist for The Boston Globe. In this interview, Patricia talks about how job seekers can become more employable, what retail marketing strategies work in a job hunt, why companies should limit social media use at work …
Personal Branding Interview #2: Alexandra Levit
Today, I spoke with Alexandra Levit, who is the author of New Job, New You: A Guide to Reinventing Yourself in a Bright New Career, a columnist for The Huffington Post and the Wall Street Journal and a gen-y expert and speaker. I’ve interviewed Alexandra before about her previous book called How’d You Score That …
Job Boards And Their New Role in Your “Social” Job Search
If you’re a job seeker, or you were in the past, then you know what a job board is. It’s a database of “open” positions at companies looking to hire specific talent and they are searchable by multiple filters, such as geography and company name. They make money per job listing and have other advertising …
Stop Saying You “Can Do Anything!”
Not long ago, I had the experience of working with a new intern. While we were having a coffee, I asked her about herself and how she saw herself helping us during her stay.
“Oh, I can do anything,” she gushed. “I’m just so happy to be here that I’ll do whatever you want me …
9 Action Items to Navigate the Coming Decade of 10% Unemployment
Are you ready to navigate the coming decade of 10% unemployment?
The jobless rate is at its highest level since 1983 at 10%, this is known as the U3 unemployment rate. An even more comprehensive measure of unemployment, known as the U6, which includes all marginally attached workers, puts the unemployment rate at 17.2%. That …
A Little Thank You Goes a Long Way
I’ve said it before and I’ll say it again: I’ve never hired a candidate who didn’t send a thank you note after our interview. As a hiring manager, it’s just one simple way to compare my top candidates. If I have an open position and two of the candidates are evenly matched skill-wise but only …
Personal Branding Interview: Tom Rath
Today, I spoke to Tom Rath, who is Gallup’s Global Practice Leader and has written three bestselling business books in the last decade, including How Full Is Your Bucket and Strengths Finder 2.0. In this very extensive interview, Tom explains how to be an effective leader, shares some insightful research results he’s analyzed over the …
Personal Marketing Basics: 5 Tips to Get Started
Hunting for jobs? Here are five foundational tips to get started marketing yourself electronically:
1. Start with the basics. Better understand how to break into your field by reading up on your industry at WetFeet. Search the job boards like Monster and CareerBuilder, as well as niche job search sites like Beyond.com. Use Glassdoor to …