Build Your Brand By Writing A Book That Inspires Readers
Successfully writing a book to build your personal brand involves more than communicating helpful, relevant information; you book also has to inspire your readers to act.
Your book, and your brand, must encourage readers to take action – and continue to take action – until they have solved their problem or achieve their goal. Your …
Reinvent Your Brand the Steve Jobs Way
Five principles that can help you jump-start your career, revitalize your brand, and win new business.
The global recession and mass layoffs have forced many people to reconsider their careers and life choices. In too many cases, their jobs simply don’t exist anymore. In these turbulent times, where does one turn for personal branding advice? …
Make Your Personal Brand Stand Out From The Competition
Here are a 3 simple ways you can make your personal brand stand out from your competition:
Be helpful. Be brief. Be consistent.Helpful, brief, and consistent will serve you well, whether you’re writing an article, a book, an e-mail, preparing a podcast, or delivering a speech.
Helpful (because it’s not about you)Success is …
Take Your Personal Development Online
I’ve been reading the Personal Branding blog since it began. I only wish it had been around when I graduated from college and started my first job at a New York-based PR agency in 1998.
I thought I would climb the ladder quickly and be promoted in a year, no sweat. Unfortunately, things didn’t work …
Visual Thinking for Personal Branding Success
Visual thinking is a strategic tool that can make a major contribution to the personal branding success of anyone who has to plan ahead, make decisions, or convince others.
Visual thinking involves more than simply choosing colors and typefaces that project the right image; visual thinking is also a collaboration tool that helps individuals and …
More Lessons in Personal Branding from NPR’s Car Talk
In my original analysis of National Public Radio’s Car Talk, I discussed 4 of the 7 essentials of strong and enduring brands described in Patrick Hanlon’s Primal Branding.
For over 25 years, Car Talk – as anyone who drives anywhere within FM radio reception of a public radio station on a Saturday or Sunday knows …
Prepare a Vision Statement for Your Nonfiction Book
A vision statement is the best way to convert your desire to write a personal brand-building book into a commitment to write a book to build your brand.
A vision statement is a short, 1 to 3-page document that describes the book you want to write and use as the foundation for your personal brand.…
Lessons in Personal Branding from NPR’s Car Talk
Tom and Ray Magliozzi’s Car Talk is one of the most successful personal brands on NPR, National Public Radio. The enduring strength of the Car Talk brand can be measured by:
Numbers. Over 4.4 million listeners tune-in each week, listening on 588 radio stations around the world. Fund raising. Car Talk is consistently one of…Are You “Paralyzed by Potential?” Get Over It!
Many potential authors remain potential authors not because they don’t have ideas or can’t write, but because they’re paralyzed by potential; they never write a personal brand building book because they are so trapped by what they could write that they never get started and finish their book.
When you’re trapped by potential, you never …
Lessons From a Year of Personal Branding Blog Posts
I’d like to share some of the lessons I’ve learned from a year of posting on Dan’s Personal Branding blog.
A little over a year ago, on August 5, 2009, I posted my first post, the 11 Biggest Mistakes Made by First-Time Authors.
My goal in sharing the following is to encourage you to post …