Web Design Tips to Sell Books and Build Brands
Web design is usually approached from a subjective or an aesthetic, or I like blue! point of view; but if you really want your site to sell books, products, and services while building your brand, you have to know a bit about the psychology of your website visitors.
That’s the message Susan Weinschenk delivers in …
Have You Chosen a Brand-Building Book Title?
Your choice of book title plays a major role in the ability of your book to build a strong and lasting personal brand. Choose the right book title, and your brand is off to a strong start.
Choose wiselyChoose the wrong title, however, and you’re just one more author still looking forward to establishing …
Your Book Idea into a Published Brand-Building Book
Writing is the biggest obstacle between ideas and personal brands; unless you take action on your ideas and actually write your article, start your blog, or finish your book, your ideas will never turn into career-enhancing SEO visibility and a brand-building published book.
And, it’s not just writing a book! The ability to take action …
Timeless Book Titles Build Lasting Brands
When writing a book to build your brand, choose a clear and timeless title, one that won’t quickly go out of date.
A clearly and obsolescence-proof book title can contribute to a book that will build your personal brand for decades instead of just weeks!
What’s wrong with “instant bestsellers?”With proper promotion at book …
Personal Branding Lessons From Coca-Cola
No matter what you think of Coca-Cola, you have to admit they excel at branding. It’s mind-blowing that a fizzy drink has 5.9 million fans on Facebook – and that’s just their main fan page too – there are many other related pages for specific countries or drink types. This popularity got me thinking about …
Convert Your Brand Building Book Into a Blog…and More Profits
Although you may be familiar with the idea of writing a book a little at a time, as a series of blog posts, you may not have thought about leveraging books into blog posts – -and creating new brand building and profit opportunities.
Bud Bilanich, the Common Sense Guy, however, provides a template for a …
Should You Pay to Get Your Personal Branding Book Published?
It may seem strange to talk about paying to get your personal branding book published, while the media often talks about celebrities receiving 6-figure advances. What’s going on?
Celebrities, of course, is the key word in the above.
Politicians, their wives, their ex-wives, ex-CEO’s, and television personalities often get big buck advances. But, this only …
How to Use Free Video to Build Your Personal Brand
Got video? If you have a microphone attached to your computer, and know how to put together a 5 or 6 slide PowerPoint presentation, you can use free video to build your personal brand and market and sell your book.
It’s that easy! I can prove it. I went from 0 to 60 in one …
Convert Your Personal Brand into Monthly Cash Flow
How can you convert your personal branding book into consistent monthly cash flow? Unfortunately, many authors fail to address monthly cash flow issues soon enough.
How and when does your personal branding book convert into cash?
Although writing a nonfiction book is generally accepted as the best way to create and promote your personal brand, …
Entrepreneurs and Personal Branding
On my personal blog I wrote an article about how my entrepreneur friend has struggled in the job search. She wore a lot of hats at her old company and her resume demonstrated that. Unfortunately, companies aren’t looking to hire an “entrepreneur.” They are looking to hire a “sales manager,” “business development manager,” “marketing manager,” …