Lessons in Personal Branding from Jeopardy!, IBM, & Watson
On Jeopardy! last week, Ken Jennings and Brad Rutter, the two all-time top money earners squared off in a one million dollar championship against Watson, a new IBM computer designed to respond to spoken questions.
IBM was looking for a dramatic way to enhance their brand–already riding high after defeating the world’s greatest chess players …
Choosing the Right Price for Your Brand-Building E-Book
Today’s self-published authors have more control over the selling price of their books than ever before.
As a result, choosing the right selling price has become a critically important task for authors writing and publishing books to build their personal brands.
After deciding on the title and topic for their brand-building books and e-books, self-published …
Penelope Trunk on Book Publishing
Eighty-one percent of adults think they should write a book. In the same column where the New York Times reports this astounding statistic, the columnist, Joseph Epstein, provides the reasons why you should not have a book. Mostly, that your book will suck. But the problem is bigger than that.
Book writing is the distraction …
How Buying a Kindle Helps You Build Your Brand
One of the first steps anyone interested in building their personal brand by self-publishing an e-book should take is to purchase an Amazon.com Kindle e-book reader.
I’m not saying that from an Amazon affiliate point of view. I’m simply recommending the Kindle based on the new perspective you’ll gain from living with a Kindle and …
Deciding How to Attract Readers, Followers, & Brand Champions
Should you give content away for free to attract readers, followers, and brand champions? Or, should you require form-based registration before allowing marketing content to be downloaded?
Every author and entrepreneur must choose a content marketing strategy to attract readers, followers, and build personal brand champions. Choosing between free and registration-based content distribution is a …
7 Steps to Better Writing for Business & Branding Success
The path to better writing for business and branding success begins by examining your writing expectations. Too many entrepreneurs set themselves up to fail by having unrealistic expectations about what they “should” be able to accomplish when they write their first draft.
These unrealistic expectations frequently lead to disappointment, frustration, procrastination, last-minute mistakes, and missed …
Do You Have a 2011 Personal Branding Reading Plan?
A 2011 reading plan will increase the likelihood you will read the personal brand building books you intend to–and should read–this year.
Your reading plan should include the titles you intend to read and the specific …
New Year’s Resolutions for Your Personal Brand
When it comes to building a company from the ground up, or searching for a job as an individual, the importance of building a differentiated brand is one of the most important things you should invest your time and resources in. While there’s no single secret to success, here are 10 New Year’s resolutions you …
Evaluating Your Personal Brand-Building Success During 2010
As a prelude to the fast-approaching New Year, here are some questions to ask yourself as you evaluate your progress building your personal brand-building efforts during 2010:
Writing & publishing a brand-building bookDid you publish a book during 2011, or make significant progress towards publishing a brand-building book? Or, do you still feel writing …
Writing, Amazon.com, & Personal Branding Success in 2011
During 2011, it will become harder and harder to separate writing, Amazon.com, and personal branding success.
Many authors underestimate the number of marketing opportunities that Amazon.com offers those who are interested in building their personal brand.
Certainly, there are numerous other online and offline book retailers; chances are, your home is within a few miles …