How to Tell the Story of Your Personal Brand
Jack Hart’s recently published Storycraft: The Complete Guide to Writing Narrative Nonfiction can take your ability to tell the story of your personal brand to a whole new level.
Less than a week after it’s publication, Storycraft is already an Amazon Top 100 book in its category!
Must-read for brand-building success
Storycraft is must read …
Lessons in Personal Branding from Jamie Oliver
Jamie Oliver is more than a bestselling author and television celebrity chef; his website offers numerous strategy and execution lessons for those seeking personal branding success.
The page title on Jamie Oliver’s website says it all: The official site for Jamie Oliver recipes, books & products, products, recipes, and the Food Revolution.
A casual exploration …
Mark Twain’s Advice for Authors Writing Brand-Building Books
Early this week, I discovered a quote by Mark Twain that offers advice and perspective for those who want to write a book to build your personal brand.
Mark Twain’s quote addresses the reason many entrepreneurs fail to accomplish big goals–like writing a book; they have great ideas, but fail to take action.
Why many…Tips For Writing A Brand-Building Book From Gamestorming
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, by Dave Gray, Sunni Brown, and James Macanufo, offers numerous lessons and tips for business professionals who want to write a book to build a personal, or corporate, brand.
Gamestorming’s success speaks for itself
Gamestorming appeared less than a year ago–during July, 2010. It currently is among …
Using Evernote to Write Your Brand Building Book
More and more, I’m using Evernote as a writing tool during the 4 steps involved in getting published–or self-publishing–a brand-building book: Planning, Writing, Promoting, and Profiting.
Profit from the cloudEvernote is an excellent example of cloud computing, where files are stored online, on remote servers. Evernote users can create and save notes and notebooks …
Understanding Millennials’ Idea of Career Success
Are hiring managers seeing eye-to-eye with you?
While the recession may have pushed Millennials to say they have more realistic expectations about career advancement, hiring managers don’t yet see a change, according to The Future of Millennial Careers, a new study released by the Career Advisory Board, presented by DeVry University.
What Makes Millennials Different?…Introducing an Even Easier Way to Write Your Book
During the past few years, many first-time authors have used blogs as starting points for writing books that created strong personal brands.
As he described when I interviewed him, soon after Garr Reynold’s began his Presentation Zen blog, it attracted the attention of several publishers, leading to his best-selling Presentation Zen series of bestselling books, …
Look for New Ways to Profitably Sell More Books
Explore opportunities to extend your personal brand and profitably sell more books by looking beyond the obvious, i.e., traditional retail bookstores and sales directly through your own website.
There’s a world of opportunity waiting for you in special sales and specialty markets.
Special sales refers to selling case-lot quantities of books to firms and associations …
Writing a Book to Build Your Brand
The biggest challenges new authors face when writing a brand-building book is the need to organize their ideas, followed by the need to track their progress and maintain their enthusiasm.
Here’s a simple, affordable set of low-tech organizing tools that will pay big dividends as you write your first brand-building book…tools that you continue to …
Strengthen Your Brand With a Personalized Facebook Page
Why does Justin Bieber have a Facebook Page? Or Katy Perry, Adam Sandler, and Barack Obama, for that matter? They (or, more likely, their marketing agents) have realized that Facebook Pages are a powerful way to strengthen and expand a personal brand. These people all have Facebook Pages ranked in the top 50, with fans …