7 Universal Design Tips for Stand-out Personal Branding
Design plays a crucial role in building your personal brand; use the 7 universal design tips to help your brand stand out from the competition & ensure your messages get read.
The appearance of your personal branding messages determines whether or not they will be noticed, read, and remembered.
At a glance, prospective clients,employers, and …
7 Content Marketing Tips for Small Business Success
Content marketing is a small business marketing tool that helps the Davids of business compete against their Goliath competitors.
Content marketing is a brand-building technique that helps individuals and businesses build lasting relationships with clients, customers, and prospects using helpful & relevant information shared in an editorial, i.e., non-selling, format.
It’s a technique as useful …
Attracting and Retaining Talent Through Choice Management
Quite often, many of my thoughts are accompanied by song lyrics that I’ve heard over the years.
The two that come to mind when I think about the concept of choice are the following:
“I hate this supermarket
But I have to say it makes me think
A hundred mineral waters
It’s fun to guess …
7 Writing Tips for Small Business Owners
The following 7 writing tips for small business owners who dislike writing have little to do with grammar, vocabulary, or inherited talent.
The reason many small business owners dislike writing is that they don’t give themselves a chance…they don’t have a simple structure, process, system, for creating the ongoing stream of content needed to build …
Top 10 Jobs That Give Back Year Round
With the holiday season upon us, now is a time that many Americans feel inspired to help others in their community who are in need. According to Volunteering in America, about 27% of Americans volunteer at some point during the year.
However, if you’re looking to give back more than once a year and are …
2011’s Best Gifts for Authors and Small Business Owners
Here are 7 suggested gift ideas for the tech-savvy brand-building authors and small business owners in your life.
I tried to choose gifts that offer genuine day-to-day utility and brand-building value for today’s smartphone and iPad-carrying, brand-building authors and small business owners. But, I also wanted suggestions that also incorporated elements of engagement, personality, and …
Why Do Many Small Business Owners Dislike Writing?
Many small business owners dislike writing so much they avoid it as much as possible, or put it off until the last minute.
Many small business owners can talk the moss off a rock, but freeze when asked to write an article, a series of blog posts, or–heaven forbid!–a book to promote their business and …
Old Versus New Approaches To Building A Personal Brand
To get a better idea of the differences between old versus new brand building, I’s like to share 2 examples which provide a framework for evaluating your own online personal brand.
Seldom have I seen the differences between old and new approaches to brand-building illustrated as dramatically as the examples discussed below.
Old Way. The…12 Ways Writing a Brand-Building Book Resembles Exercise
After reading Bill Connolly’s recent interview with Jonathan Fields, and spending the day reading Jonathan Fields’ latest book, Uncertainty: Turning Fear and Doubt into Fuel for Brilliance, I was struck by the similarities between writing a brand-building book and starting an exercise program.
The more I thought about the parallels between writing and exercise, the …
Best Practices for One Sheet Personal Brand-Building Success
They’re practical, effective, and efficient tools that can distributed for free as email attachments or website downloads. You can also use your desktop printer to print and mail them, as needed, or distribute them at networking events.
One of the best ways you …