My Personal Branding Story Part 4: I am a Renaissance Worker
This is the fourth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
Over 500 years ago, a new vision of human beings began to emerge during the Renaissance period that “considered man empowered, limitless in his …
Don’t Be Everything to Everyone
Yesterday, while out with friends, I ended up talking to a young guy who is trying to break into the copywriting field. “What kind of writing do you want to do?” I asked him, trying to get a sense so I could give him useful advice. “What’s your focus?”
“I don’t know,” he told me. …
Twitter Personal Branding Q + A #2
Answers to recent questions people are asking on Twitter about personal branding.
Branding for career purposes only or notMohammed S. Al-Taee, @maltaee, twittered: Is personal brand depend on person career/occupation?
Jacob Share, @jacobshare: No, your personal brand doesn’t need to revolve around your profession, it depends on what your personal branding goals are. Many …
The Power of Referral Partners, Part 2: Choosing the Right Ones
While many of us who start our own businesses or who become solo professionals value our independence, we quickly find more value in having people at our side to give us extra strength, visibility and insight in the market.
In last week’s post, I touched on the power of referral partnerships. These are collaborations you …
8 Ideas to Turn Your Successful Blog into a Book
If you currently have a successful blog with a moderate fan base of subscribers, you might be considering the benefits of having a book to expand your personal brand. One of the most difficult parts of getting started is figuring out how to market the ideas and blog content you have in book form, without …
Personal Branding Interview: Scott Shane
Today, I spoke to Scott Shane, who is a Professor of Entrepreneurial Studies at Case Western Reserve University and the author of Fool’s Gold?: The Truth Behind Angel Investing in America. In this interview, Scott talks about how entrepreneurs can discover new opportunities, advice for young entrepreneurs trying to make it in this economy, and …
The Power of Referral Partners: Why Two Brands are Better Than One
Whenever I’m at a conference or networking event, my favorite group of people to look for are those I can learn from, who have specific expertise that they are passionate about and love to share. I thoroughly enjoy finding out what people do,
what’s been successful for them, and applying those ideas to my own …
5 Reasons to Start a Company in a Recession
As the recession looms, many people are clinging to their jobs like a life raft in a hurricane. Plans to start a new business or grow a business are put off in favor of playing it safe.
The downfall of clinging to your jobI disagree with this approach, because I believe an entrepreneurial mindset …
Live in the Moment Because it’s Never too Late
I just had dinner with my good friend Theresa who works at one of the Big Four Accounting Firms. She doesn’t love her job, but she doesn’t absolutely hate it either because it pays the rent. Times are tough, and her firm is going to have a massive layoff next week, and she might be …
Personal Branding Interview: Donna Fenn
Today, I spoke with Donna Fenn, who is a contributing editor at Inc. Magazine and author of an upcoming book called Upstarts! Since the book isn’t coming out till August, I figured I would get the first book interview before everyone else starts harassing her. In this interview, Donna talks about Gen-Y entrepreneurship, how it’s …