Surviving the Shark Tank: An Interview with Julie Busha
Recently, I had the privilege of connecting with Julie Busha, the founder of the popular condiment brand Slawsa. Slawsa is a unique cross between a “slaw” and “salsa” that is all-natural, fat-free, cholesterol-free, gluten-free, low in sodium and kosher. Julie was featured on ABC’s Shark Tank, and though she didn’t receive funding, was the recipient …
Personal Branding Pledge 2014
I write a new pledge each year to inspire you to take control of your life and career. If something is holding you back from real success, please reach out to me and let me know what it is. Perhaps you’re dogged by something someone said about you, something you’ve done or some problem you …
The 6 Most Unusual Tech Tools for Brand Building
What’s the most unusual tech tool you’ve ever used to help build your brand? How did it work?
The following answers are provided by the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that …
Starting Your New Year Right
Everyone is about to make their New Year’s Resolutions. They’ll want to lose weight, eat right, be happier. Most of them will fail but you WILL NOT. Accept this as a fact right now and then continue reading… I’ll wait…
You’ve accepted as a fact that you will set New Year’s Resolutions and will be …
Evaluate Your Business in 2013 Before Planning 2014
As the year comes to an end, entrepreneurs look ahead to the new year. However, before setting new goals, they’ll do an end of the year review which will give them insight into what worked and what didn’t to plan for 2014. Now is the time to take stock of your business, not just financially, …
How Holiday Events Can Boost Your Brand’s Sales
As a brand your goal is to have yourself or your company seen by as many eyes as possible, and attract more potential leads, which produces sales and opportunities. A great way to accomplish this is to create an offer surrounded by a newsworthy event or holiday.
There are several ways your brand can reach …
10 Pieces of Paraphernalia That Will Get Your Brand Name Known
Of all the paraphernalia you can use to get your brand message out there — shirts, mugs, USB drives — what piece of swag has actually paid off for your brand and why?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. …
New Beer Flavor Showcases Marketing Leverage
I was at a friend’s house this weekend and he offered me a new beer that just came to market in Rhode Island a few weeks ago. I accepted his offer to try the Narragansett Brewing Company’s “Autocrat Coffee Milk Stout.” After trying the new, limited edition brew, my mind started thinking about what small …
Client Therapy Increases Sales
Professional salespeople are highly driven by goal achievement. Recognizing what needs to be accomplished by year-end, they then work backwards to figure out milestones to be achieved during the year for getting to those goals. What sets the successful apart is their recognizing that in the end, whether or not the sale is to be …
Want to Change Your Career? What Does It Take?
No surprise that in this economy more and more people are toying around with the idea of changing careers. For some, such a change represents an opportunity; for others, it may be a necessity because their industries are shifting, shrinking, or becoming extinct. The question my clients ask with more and more frequency is how …