A Personal Brand is Demolished by Being Selfish Instead of Useful
It is very rare for me to single people out for bad personal branding, especially when I made mistakes when I first entered the blogosphere a few years ago, such as spamming the press/bloggers and leaving self-promotional comments on blogs. Those days are over and by learning from mistakes, it’s helped me teach you how …
Schawbel Report: The Current State of Personal Branding [December 2008]
A lot has happened since the last time I posted a “Schawbel Report” on the state of personal branding worldwide. The July edition had some great information on how education is evolving with social media tools, how the workplace is becoming more virtual and reputation management 2.0. I finally got around to doing my 3rd …
By Not Having a Website You Lose Brand Equity Every Second
There are a lot of great personal brands out there that are losing the opportunity to build brand equity in their eBrands (internet properties).
For instance, if you write a guest blog post or an article for an online magazine and don’t have a website, you miss the chance to:
increase the PageRank of your…What Do Your Google Results Say About You?
I spoke with Paul Dunay last night, who is the Global Director of Integrated Marketing at Bearing Point, as well as a B2B technology marketing blogger. During our call, we talked about people’s Google results and what that says about them. Our conversation sparked this post, which deals with identifying your current “Google results” situation …
10 Step Intermediate Guide to Blogging Your Personal Brand
If you’re a beginner, please see my previous post on blogging your personal brand.
1) Start adding links to your postsAll of your new blog posts should contains links. The links should link to blog posts you’ve created previously, other people’s blogs and additional resources that may support your thesis or commentary. Make sure …
Become a Career Renegade Instead of Being Depressed at Work
Today, I spoke with Jonathan Fields, who is an author, blogger and much more. He just launched his new blog based on his “Career Renegade” book today, in addition to an incredible new eBook called “The Fire Fly Manifesto.” The purpose of this interview is to inspire you to start doing work you love, instead …
Your Personal Brand is Public on Facebook PERIOD
[youtube=http://www.youtube.com/watch?v=SZCLLuVQpKw]
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Public search listings – past
I was going to blog about this a long time ago, but I found a recent post on the Inside Facebook blog that pushed me to do this one. What a lot of people don’t know is that when you search for someone’s name …
Are Personal Brands Protected on Social Networks?
Today, I spoke with Larry Magid, who has been in the media for years and has published various books on internet safety. In this interview, we focus on the importance of protecting our online identities on social networks. I’m not much of a fan of MySpace, but if you’re on that social network, pay very …
Your Complete Guide to Domain Name Branding
I’ve received countless emails and questions during my speaking presentations about selecting the right domain name. I want to address all of these questions in this post and give you a few strategies you can use with domain names to brand yourself, your business, your content or all three. I’ve spoken about the importance of …
5 Tips for Branding Yourself When Commenting on Blogs
I get bothered from time to time, when I witness blog comments in my queue that are too self-promotional, from robots or simply don’t have anything to the conversation. Thankfully, I don’t receive much spam anymore, but instead I receive more comments that are meaningless and are certainly not branded properly.
3 reasons why bad …