Craft a Consistent Brand Image Across All Social Networks
This week has already been amazing because I’ve finally gotten to posts that were in the queue for months. My last few posts have helped you understand the importance of reputation management to secure your brand and how to leverage various media types to get your message across. Today, I want to talk about how …
Claim Your Brand Name on Social Networks or Suffer
There has been much debate in the blogosphere about Seth Godin’s Twitter account. He never registered his name on Twitter and someone took it. This individual used his avatar, information and actually tweeted using this account. Fake Seth now has 4,375 followers and has sent 476 updates. Luckily for Seth, he blogged about this and …
Purchase Your Domain Name To Secure Your Personal Brand
Get Your Domain Name or Lose
I tell people all the time to purchase theirname.com, but few still take the initiative. You need to secure your eBrand these days or it will come back to bite you. There are billions of people in this world and many share the same name (John Smith, etc). This …
Artificial and Natural Personal Brand Promotion for Total Exposure
So you’ve run into the problem that your blog doesn’t have enough traffic and you have a lack of visibility. You have also decided that your theory of “if I build it they will come” is just a myth. You consider shouting, but no one hears you. Believe it or not, the majority of people …
Do Loyal Employees Exist Anymore?
No doubt the biggest challenge we have as a personal branding community is organizations feeling that we aren’t loyal. This is especially true for the stereotypical gen-y employee. From the human resources perspective, they want to hire loyal employees because they can add more value to the organization of the duration of their stay. By …
Name Brands Have a Clear Advantage When Developing eBrands
Everyone starts out as a commodity until they discover their personal brand. A commodity is something that has no differentiating qualities that separate it from others. For people this means that you are just like everyone else. When your first starting off, it’s very hard to breakthrough. Who is going to link to your site, …
The Branding Galaxy: Product, Corporate, eBrand, Professional, Personal, Social, and Employment
Brands were originally developed as labels of ownership: name, term, design, symbol (Wikipedia). Branding is the art of developing brands, which sounds simple, but if you have noticed, it’s evolved quite a bit this century. No longer are we just concerned about product brands, which are items we purchase either for need or luxury. Corporate …
Your Mobile eBrand: Rank #1 in Google or Else!
If your new to this blog, then the guy with the smile to the left is me. This past weekend, I purchased a new toy, after waiting for the price to go down and for all the bugs to be fixed. The iPhone is quite an impressive piece of equipment I must say.
My favorite …
Coining and Defining the Term “eBrand” (Personal Branding Online)
If you’ve been reading this blog, then you can probably grasp that my experience and content is skewed to online personal branding. I could say “brand yourself online” or “establish your brand online,” but in actuality, what you are really doing is creating an online persona that mimics who you are in “real life.” So …