The 7 Essentials of a Strong Author Platform
Many authors have blogs, many others have well-designed websites, but relatively few have a strong author platform.
A strong author platform goes far beyond the typical blog or website. Platform success requires more than just content and design.
Here are the 7 essential characteristics needed to create a strong author platform, that will help you …
Follow the Bouncing Ball
If you’ve job hopped a lot, you’re in really good company. The average person changes jobs 11 times within 32 years, according to the US Bureau of Labor Statistics. Hence, your average tenure at one workplace will be slightly below three years, as reported by economist Chuck Pierret who has followed 10,000 workers since 1979.…
Mourinho and 5 Lessons in Personal Branding
Reviled by some yet idolized by others, controversial Real Madrid head coach Jose Mourinho does not leave anyone indifferent. If never a sports figure generated such media frenzy, this is undoubtedly due to the Portuguese success – despite some of his objectionable actions – in building a solid personal brand that has not only withstood …
The Unhappy Tax
Are you one of the unhappy employees costing the US economy $300 billion in lost productivity each year?
Workers are producing less quantity and producing less quality since the onset of the new American depression, a mental health epidemic whose onset is now tracked to January 2008 by both Gallop and Harvard researchers.
Employees sit …
The Ugly Tax
If you earn 10-15% less than someone who does the same job, you’re paying the price of being less attractive.
The average cost of being ugly is $230,000 out of your paycheck, over your working lifetime.
Deduct another significant chunk from your salary if you are obese, but only if you are female. Fat women …
Tips For Building Your Personal Brand by Writing Less
Build your personal brand by improving your ability to write concise, compelling, and informative content.
Conciseness is the biggest challenge many face when writing to build their personal brand. There’s more written about choosing topics, organizing information, and online delivery systems than there is about writing as concisely as possible.
What has been written about …
Buy Early, Sell Late
No, I’m not talking about how to manage your stock portfolio. I am talking about structuring your day to be successful.
Cutting-edge neuroscience data is about to be revealed in a new book, Willpower: Rediscovering the Greatest Human Strength, by Roy F. Baumeister and John Tierney. A collection of recent, rather shocking studies prove that …
Assessments Can Sell More Books & Build Your Brand
Many authors and self-employed professionals are unaware of the many ways they can use online assessments as marketing tools to sell more books and build strong personal brands.
Assessments differ from surveys in that they generate information about specific clients, prospects, or readers. Surveys, on the other hand, typically provide composite views of the goals …
Instant Branding
Michele Bachmann got photographed with crazy eyes on the cover of Newsweek. She also revealed she is a “submissive wife” to a “godly husband.”
Those “gotcha” moments can brand you in an instant. Although, apparently not always in a deleterious way, at least in Iowa if you’re running for president of the United States. Bachmann …
Sharing for Profit
Peter Shankman of HARO (Help a Reporter Out), has an interest in SnapGoods, where you can sign up to rent out your rarely used electronics. Robin Chase of ZipCar is profiled in Inc. this month because she founded BuzzCar, a service that allows French people to rent their cars to neighbors.
In Santa Monica, Writers …