How to Tell the Story of Your Personal Brand
Jack Hart’s recently published Storycraft: The Complete Guide to Writing Narrative Nonfiction can take your ability to tell the story of your personal brand to a whole new level.
Less than a week after it’s publication, Storycraft is already an Amazon Top 100 book in its category!
Must-read for brand-building success
Storycraft is must read …
The 5 E’s to Extraordinary Results
Who Asks You for Advice?
Being indispensable is a good threshold test for measuring the success of your personal brand. Being indispensable – the right person to answer the question or otherwise direct the action – means you are the ONE, the ONE we count on to get it right or make us right or otherwise make the right thing …
Start to Write Your Book by Questioning Your Assumptions
The best route to publishing success is to question your assumptions before you start to write your brand-building book.
Asking questions provides a “real world” test that helps you avoid the myopia that often undermines writing and brand-building publishing success.
Questions are a common denominator of accomplishment in just about every field, as the following …
You’re Not Stupid Until
You betray yourself by arguing for the status quo instead of collaborating on something better.
You rebuff a colleague for attempting to help you, because this is how you always do it.
You stick to your routine when you’ve been told to up your game.
There are 60,000 times each day when you have the …
Book Marketing Is Also Personal Brand Building
Each time you engage in book marketing and promotion, you’re also marketing and promoting your personal brand.
How you present your book’s marketing and promoting message is as important to your personal brand building as your website’s home and About Us pages.
Book titles are just the first stepFor years, I’ve talked about power …
Open Minds Walk Through Open Doors – Part 2
We previously discussed the idea of implementing brand new techniques against the advice of others. Entrepreneurs must always be willing to look at new possibilities, take calculated risk and maintain a commitment to education. This is the only way you will advance your business.
Varied viewpointsThe second part of keeping an open mind is …
Three Reasons To Have A Personal Brand Advocate
In a recent article on Social Media Examiner, Phil Mershon asked the questions:
What would you say if you could add five, ten, 100 or 1000 marketing reps to your team? For free?
What if these marketing reps would freely write about your brand and tell their friends, and all they expect in return is …
You Aren’t Paid To Hate
My personal brand has three pillars: encouragement, invention and freedom. While I mostly deal in small freedoms – your right to pursue any goal, any career, or engage in nearly any pursuit that brings you success or joy – occasionally it’s imperative that I should weigh in on our larger freedoms: speech, press, privacy, and …
The Single Biggest Factor That Determines Success Today: Trust
At first blush, it may sound a little silly–I mean, how can you compare a “soft issue” like trust to hardcore fiscal policies, new product offerings, and profitability?
However, FranklinCovey provides extensive research, statistics, case studies and anecdotes that prove trust is a key driving force in today’s economy.
FranklinCovey’s book and training workshops on …