12 Ways Writing a Brand-Building Book Resembles Exercise
After reading Bill Connolly’s recent interview with Jonathan Fields, and spending the day reading Jonathan Fields’ latest book, Uncertainty: Turning Fear and Doubt into Fuel for Brilliance, I was struck by the similarities between writing a brand-building book and starting an exercise program.
The more I thought about the parallels between writing and exercise, the …
The 9 Attitudes of Leadership
One of lingering fallacies about business is believing that Jim Collins is right. As the bestselling researcher-author of Good to Great and now, Great by Choice, Collins is pretty good at retrospectively interpreting what worked in the past for some businesses. But he’s not great at forecasting how they’ll do when the research project is …
Your Brand Under Attack: When ‘Goodyism’ Doesn’t Pay
Nothing can be more precious to many of us than our personal brands, since they are often the result of sound strategy, countless positive interactions with others both online and offline and a proven record of delivering quality service to our clients and the community. However – and as our editor Maria Duron pointed out …
Best Practices for One Sheet Personal Brand-Building Success
They’re practical, effective, and efficient tools that can distributed for free as email attachments or website downloads. You can also use your desktop printer to print and mail them, as needed, or distribute them at networking events.
One of the best ways you …
Did You Trick Anyone?
As if you ordinarily invite us to see the real you, Halloween gave you the proper opportunity to pretend. That is pretend to try and fool us with your mask or costume.
At work I saw witches who believe they were wearing clothes becoming someone with a worse attitude. Ghosts who believe we don’t know …
Writing Tools, Part 3 – iPad Applications for Authors
In less than a month, my Apple iPad, quickly became an essential writing tool helping me save time building my brand by planning, writing, promoting, and profiting from published books.
This is not to say, of course, that the iPad is a replacement for desktop or laptop computers. But, the iPad certainly complements them, adding …
Free Libyan People
It was a cry. It was a verb.
Now it is simply a statement of fact. It is a noun.
Free Libyan people.
This is what happens when people rise up against the worst odds. It’s people who make nations come together, even the ones that don’t like each other.
Miracles happen.
Cancer will be …
Writing Tools, Part 2 – Living With An iPad
In less than a month, my Apple iPad has become an everyday writing tool, significantly increasing my efficiency and effectiveness.
In Part 1, last week, I described some of the specific ways I use my iPad for writing and marketing.
This week, I’d like to describe my reactions to the iPad as a newcomer to …
Why High Praise Stinks
“Perfect for Wedding Photographers” is the quote that killed my interest in Animoto Pro. My creative director had sent me a note about Animoto a couple of weeks back. I next saw it advertised on the Mashable Tech site last Sunday night, because I was trying to figure out how to teach Siri to tweet …
Values: the Backbone of Your Brand
It has become customary for reputed companies and organizations to include a statement about their professed and espoused values and policies in their webpages. From Nestlé’s ‘Creating Shared Value’ to Zara’s ‘Mission Statement’ and including ATK downloadable ‘Corporate Social Responsibility Report’, industry giants have been diligent to craft carefully-worded statements we have come to expect …