Brochures Versus One Sheets For Selling Your Services
It’s time for a fresh look at the pros and cons of brochures versus one sheets for selling your services to prospective clients or employers.
Your choice of brochures versus one sheets is critical in today’s fast-moving, attention-starved, Internet world.
Start by exploring your options with an open mind, rather than automatically choosing what worked …
What Oprah Teaches You About “Audience”
She’s clear about what gaps in our lives we are hoping to fill by tuning her in or attending a function where she’ll be.
Ask yourself now: Do you know anything important about your audiences? Do you know why we are here and what matters to us? Do you know what gaps in our lives…7 Tips For Modeling Your 2012 Personal Branding Success
Save time during 2012 by modeling your personal branding success on the ideas, strategies, and tactics of authors and small business owners who have already built strong personal brands.
Avoid the temptation to constantly reinvent the wheel. Look around you for examples of marketing and personal brand building success that you can model and adapt.…
Personal Branding Pledge for 2012
This year is about discovery, and complete recovery from what kills my drive
I allow impatience to test relationships to learn who’s stealing my time
I accurately judge who’s robbing me of what’s mine
I jettison people who are boring or ignoring me or angry that I am soaring
People who cast doubt, or those …
Do You Want To Become An Entrepreneur In 2012?
Yesterday, a Published & Profitable member called told me he was becoming an entrepreneur in 2012, buoyed by his responses to the questions Dan Schawbel asked in Me 2.0 Revised and Updated Edition: 4 Steps to Building Your Future.
After many years in higher education, Mark decided to look beyond a “job” during 2012 and …
Personal Brand Ho Ho Holiday Questions
The upcoming days might include holiday parties and getting stuck in the elevator with a group of strangers. Of course, strangers are just suspects – people with whom you may do business or who might refer you to the opportunity you’re seeking.
You can’t stand quietly next to the person who holds the key to …
7 Universal Design Tips for Stand-out Personal Branding
Design plays a crucial role in building your personal brand; use the 7 universal design tips to help your brand stand out from the competition & ensure your messages get read.
The appearance of your personal branding messages determines whether or not they will be noticed, read, and remembered.
At a glance, prospective clients,employers, and …
How to Destroy Your Career
Feelings, sometimes nothing more than feelings, define a brand, including a personal brand. What about yours?
The seven deadly sins of career building:
Laziness
Carelessness
Lying
Stealing
Arrogance
Cynicism
Self-pity
There’s more of course, but that list is a really good start.
Here’s the thing. You never intended for those sins to show up in …
Personal Branding for Minorities: Shining Even Brighter
Some of us – and when we are courageous enough to speak up, we end up realizing that we are many many more that we initially think- grew up knowing that we were the odd one out in an often harsh and unwelcoming world. Or we learnt it abruptly as a result of a major …
7 Content Marketing Tips for Small Business Success
Content marketing is a small business marketing tool that helps the Davids of business compete against their Goliath competitors.
Content marketing is a brand-building technique that helps individuals and businesses build lasting relationships with clients, customers, and prospects using helpful & relevant information shared in an editorial, i.e., non-selling, format.
It’s a technique as useful …