Writing Tools, Part 1 – Why Authors Need iPads
An Apple iPad can make a major contribution to your writing and marketing success, whether you’re a self-employed professional writing a book to build your brand or an entrepreneur creating social media content to market your small business.
I can understand, though, if you think I’ve overstated the benefits of writing and marketing with an …
It’s Easy To Hate Small Business Owners
The same way it’s easy to hate the homecoming queen or class president in high school, it’s easy to resent the business owner who succeeds at what other people see as a Sisyphus-like task. Taking in the reasons why someone else succeeds is like trying to swallow a bitter pill. Are some people just born …
Questions to Ask Before Writing and Self-publishing
As a business owner, career-builder, or self-employed professional, your time is too valuable to write a book simply because you want to to see your ideas in print.
Unless you’re writing for creative expression, your book …
Personal Branding Interview: Stephen R. Covey
This post originally appeared in my Forbes.com column.
Today, I spoke with Stephen R. Covey and we focused on his new book “The 3rd Alternative: Solving Life’s Most Difficult Problems,” which just came out today! Dr. Covey is the author of the worldwide bestseller, The 7 Habits of Highly Effective People. First written in 1989, …
Shoot To Kill
Jason Padilla had less than one hour of sleep for an entire week. Along with the other harsh conditions and brutal physical training that are routine for hell week after hell week during Navy SEAL training, Padilla earned his trident in a graduating class of 20, a significant cut from the 223 US military candidates …
7 Writing Tips for Half-Written Brand-Building Books
If you’re wondering what to do with a half-written brand-building book on your computer, you’re not alone!
No matter how frustrated and sad you may feel, it’s important to remember that you’re not alone!
Experienced authors, as well as emerging authors writing their first brand-building book, often find themselves forced to deal with incomplete books. …
Making Small Talk
The top three fatal errors you can make as a leader are:
Failing to leverage your market position Negotiating with irrational forces Not articulating your vision with vigorThis “don’t” checklist works for business, consumer and personal brands. The deadly dangerous part is this: you have to be right with all three rules if you …
Save Time Turning Ideas Into Profitable, Brand-Building Books
The faster you can turn your book ideas into an organized table of contents, the faster you can write and self-publish a profitable, brand-building book.
Self-employed professionals writing books to build their brand, enhance their credibility, and increase their search engine visibility often focus exclusively on the writing…when they should be focusing on planning and …
Day of the Dead
The top three fatal mistakes you can make in marketing are:
Underrating your competition (and failing to create a competitive advantage) Misunderstanding what your target market (audience) will buy and why Failing to repeatedly deliver a crisp, clear, consistent and compelling messageThis “don’t” checklist works for business, consumer and personal brands. The deadly dangerous …
Three Secrets to Build Your Personal Branding Success Overnight
We all do it. We all have someone we set our sights on as the goal we strive for. We have one person we aspire to be like, whether it’s achieving their level of success, their number of publications, their level of speaking engagements, or even beating their Klout score.
Our whole reason for personal …