Category: Communication & Networking

Brand Identity & Self-DiscoveryCommunication & NetworkingNetworkingPodcastsRelationship Networkingtv

Personal Branding TV: Episode 9 – On-Blog / Off-Blog Networking

[youtube=http://youtube.com/watch?v=aiWIx_ufMmI]

Personal Branding TV is back, with another episode. This episode positions me with Boston College student Scott Bradley, who has a keen interest in networking and bridging strong business and social relationships. As you build your blog, extend your reach through social networks and connect to individuals that share similar interests, you can take …

Communication & NetworkingRelationship Networking

Emoticons are the Personality Behind Your Brand Online

Whether you’re writing a post, joining a blog conversation with a comment, typing an instant message to a friend, responding to a question in a message board or sending an email to a business contact, emoticons express your brand personality.  As you choose to display your brand as happy, sad, confused, flirtatious or embarrassed, keep …

Brand Identity & Self-DiscoveryCommunication & Networkingguest postRelationship NetworkingSocial Media

Guest Post: Taking the Professional Brand Online by Lief Larson

Today is a special event.  It is the first guest post ever on the Personal Branding Blog.  This guest post is written by Lief Larson, the founder and genius behind Lyro.com, a social network for exchanging business cards with your contacts. I’m proud to support Lief and be featured on the main page of Lyro.  …

Communication & NetworkingPodcastsRelationship NetworkingReputation ManagementSocial Media

Seth Godin chooses blogs over social networks [podcast]

There are many influencer’s on the web, but few stand out as much as brand Godin (Seth Godin). In this video Seth speaks about web 2.0, social networking and blogging. He also talks about permission marketing and his purple cow theory, both of which I strongly believe in. He always says “good ideas spread” and …

Communication & NetworkingRelationship NetworkingReputation ManagementSocial Media

Your personal brand is greater than your blog posts

I’ve been investigating the popularity of non-post pages within blogs for the past few months. To no surprise, personal brand pages are more popular than any blog posts. You ask why?

Let’s go over the reasoning behind this phenomenon.

In order to establish a connection between your writing and your brand, readers hunger for a…
Read the Rest →
Brand Identity & Self-DiscoveryCommunication & NetworkingLifestyle & Habit BuildingNetworkingRelationship NetworkingSocial Mediaworkshop

Personal Branding Workshop – Bentley College

Last night, I held a personal branding workshop at Bentley College. There were about 25 students, sitting at 5 tables. I gave a 35 minutes keynote presentation about how competitive the job market currently is, how personal branding is the future of recruitment, my success story, as well as how crucial social media and networking …

Communication & NetworkingLifestyle & Habit BuildingRelationship Networkingtv

Personal Branding TV: Episode 8 – Changing Majors

[youtube=http://youtube.com/watch?v=UwG7GmmJM5Y]

Personal Branding TV (Episode 8 – Changing Majors)

This week, I discussed the topic of changing majors with a concerned student. This uncertainty occurs when a student is trying to unlock their personal brand. Without truly knowing what you want to do, it’s a challenge to plan ahead and know what type of job …

Communication & NetworkingRelationship Networking

Video: Learn how to construct and deliver an elevator pitch

[youtube=http://youtube.com/watch?v=Tq0tan49rmc]

Sean Wise demonstrates the proper way to create an elevator pitch, while on an actual elevator. Learn how to make your idea’s stand out, the elements involved and how to be successful so investors will give you the time of day.

Definition: the two minute presentation it takes to go from the lobby to …

Communication & NetworkingRelationship Networking

Personal Branding bookshelf – my recommendations

The following are my recommendations for must-read book. Each author has a lot of credibility to their brand and I hope you enjoy reading this fine selection of books! Feel free to recommend a book in the comments section.

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Career Distinction: Both William Arruda and Kristen Dixon have written a book that will help …