Personal Branding Workshop – Bentley College

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Last night, I held a personal branding workshop at Bentley College. There were about 25 students, sitting at 5 tables. I gave a 35 minutes keynote presentation about how competitive the job market currently is, how personal branding is the future of recruitment, my success story, as well as how crucial social media and networking is in their lives. Afterward, I ran a “discover your brand” exercise, in which students had a worksheet, where they filled in their interests, skills, network, experience and goals. Each one was a theme at each table and acted as a discussion point. As students shifted from table to table, they uncovered more of their personal brand. Finally, I told them to write down what they felt their brand was, taking into account what they listed for the five topics. Overall, I felt it was very successful and the students enjoyed listening and speaking about their professional and personal lives. The students ranged from freshman to seniors, which was great because they could help each other conduct a personal brand investigation.

[youtube=http://www.youtube.com/watch?v=m_0NemhUznE]

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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