Let Jobs Magnetically Come to Your Personal Brand: 4 New Solutions
The job and career development sites just keep getting better. I’ve been speaking of the goal of personal branding for a while now and my prayers have finally been answered, or so I hope. Basically, the end result of personal brand management is recruitment based on your brand. Instead of proactively searching for jobs, your …
Push and Pull Personal Branding Strategy
If you’ve taken any marketing class than you’ve heard of a “push” and a “pull” strategy.
A “push” promotional strategy makes use of a company’s sales force and trade promotion activities to create consumer demand for a product. A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build…Guest Post: 13 Important Drivers to Developing Your Personal Brand
I would like to thank Jason Jacobsohn for contributing this guest post, as I’m away on vacation. His work also appears in Personal Branding Magazine and has great networking advice to share on his blog. Jason is a seasoned networker who believes in relationship building as a key component to business success. He enjoys helping …
Guest Post: The Branding of Business Cards
This guest post is from my fellow personal branding colleague and friend, Hajj E. Flemings. Hajj is a brand strategist, blogger and author of “A Brand YU Life,” which you can go pick up at Amazon.com.
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Personal branding is a lifestyle, a 24 hour-a-day/7-day a week activity with many touch points, one of which …
How Much is Your Personal Brand Worth?
Instead of matching your brand to a dollar amount; think of the market your serving. Not everyone needs your brand to accomplish A, B or C. Stay niche and don’t drift away from your personal brand. A marketing firm isn’t going to hire a veterinarian and a hospital isn’t going to hire a CFO. These …
Name and Image Association as Part of your Personal Brand Strategy
When someone reads material you produce, if they cannot associate it to a human being, then you lose the chance to get an emotional connection. If I visit a website/blog, it might be because they write about personal branding or a related topic, such as public relations, career development or social media. It could also …
Why Social Media Makes it Possible for Gen-y to Succeed
It’s challenging for members of the Gen-Y grouping to succeed without some pathway to Gen-X. Social media has emerged as a channel, by which Gen-Y can communicate with Gen-X, freely, readily and with scale.
Starting a blog is really a simple process, which doesn’t require much learning by members of Gen-Y because they are already …
Google Searchability and Personal Branding Collide Face-to-Face
In collaboration with Robert David Hunter, one of Personal Branding Blog’s best commenter’s. Robert currently works for International Quality and Productivity Center in New York. London based IQPC produces conferences and seminars for business leaders across 30 different industries. In his role as a Finance Division Sales Executive, Robert leverages his banking industry expertise in …
Associate Your Brand Name with a Picture
I came across this podcast featuring Jeremy Schoemaker, taken by Elmer Thomas at the PubCon 2007 event. Jeremy’s corporate brand “Shoemoney” is represented by a logo resembling that of Superman’s legendary symbol. He creates a lot of awareness and brand recognition through passing out free T-shirt’s at events. His blog is one of the top …
A little bit of ‘personal PR’ can go a long way to building your personal brand
This is a cross-post, in unison with Chris Clarke, a gen-y PR professional and friend of mine. Chris works at NATIONAL Public Relations as Coordinator, New Media. His role is to educate their staff of consultants about online communications and integrate social media into existing client offerings.
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Public relations used to be synonymous with …