An Ego is an Opportunity
When you hear the word “ego” you automatically get this sensation and tingling feeling down your spine that it’s negative. You may get defensive if someone calls you an egomaniac or says you have a big ego. In our culture there is a negative connotation around this single term. It is associated with all things …
Change The Way You See Your Personal Brand
I recently received a copy of “Change The Way You See Yourself” by Kathryn D. Cramer and Hank Wasiak. The picture above is not a mirror reflection, but rather proves the point of the book. If you keep thinking the same way and don’t use asset based thinking, you will have problems changing the world …
Remarkable Personal Brands Get Endorsements During College
This is a guest post by Jess Neill. Jess is one of Seth Godin’s lucky summer interns. There was a lot of competition for this internship program and just by networking with Seth, I’m sure Jess’s personal brand will never be the same. During the rest of the year she will be studying advertising, new …
Improve Your Personal Brand With a Makeover
I will be in Last Vegas until Wednesday, so here is another guest post for you. This post was contributed by Heather Johnson, who is an industry critic on the subject of how to become a nurse. She invites your feedback at heatherjohnson2323@gmail.com.
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Personal branding is all about a perceived image, so the best …
College Student Clash: How to Find Balance When Building a Professional Yet Realistic Brand
Today’s guest post is by Rebecca Corliss, who is a young professional from Boston. She is a recent graduate of Boston University, beginning a new career in technology PR. She’s dabbled in violin, clarinet, guitar and piano– and even began her college career majoring in music before her switch to PR. Her new blog, “Music …
Life Experiences Seperate Successful Leaders From Followers
When I was growing up, I was always intrigued by how successful people got to where they were. I desperately asked some business colleagues, but did not receive the answers I requested. In this search, my thirst for knowledge was never quenched, until I stumbled upon a book called “From the Sandbox to the Corner …
A CMO’s Guide to Brand Management through Social Media
Here is my TheLadders.com column for this month:
In 2005, Jeff Jarvis made every company think twice about customer service and brand management with his famous “DELL Hell” blog post. In his blog post he stated “I just got a new DELL laptop…the machine is a lemon and the service is a lie.” It is …
A Corporate View of Personal Branding with Pros and Cons
There are two perspectives on personal branding and today I want to highlight the corporate view. The non-bias way to do that is to let someone else introduce it and Rand Fishkin is the chosen one. Rand is the CEO & Founder of SEOmoz.org and is a well-known SEO speaker and expert. He recently released …
Craft a Consistent Brand Image Across All Social Networks
This week has already been amazing because I’ve finally gotten to posts that were in the queue for months. My last few posts have helped you understand the importance of reputation management to secure your brand and how to leverage various media types to get your message across. Today, I want to talk about how …
Claim Your Brand Name on Social Networks or Suffer
There has been much debate in the blogosphere about Seth Godin’s Twitter account. He never registered his name on Twitter and someone took it. This individual used his avatar, information and actually tweeted using this account. Fake Seth now has 4,375 followers and has sent 476 updates. Luckily for Seth, he blogged about this and …