eBranding Becomes Mandatory for Surviving the Digital Age
This post is from my article that was published on BrandChannel.com on Friday evening. It is probably the most thorough article on the topic of personal eBranding and one of my better written pieces this year. I pooled a large team of experts to give some advice from their perspective. You can find the original …
Perform a People Search Instead of a Job Search
Are you sick and tired of applying for jobs? Did you know that 80% of jobs are never even advertised? How about if I told you that only 10% of jobs come from sending a blind resume? Most jobs are filled before you even interview for them. What HR doesn’t tell you is that they …
Does Your Personal Brand Resemble a Celebrity?
During college, a lot of people thought my personal brand resembled that of Mario Lopez. As we all know, Mario Lopez was on the hit TV series “Saved by the Bell” as A.C. Slater. Lopez is currently hosting the MTV reality show America’s Best Dance Crew. This visual association typically came from girls or others …
Syndicate Your Personal Brand Through Social Media
I read about 200+ blog posts a day through my feed reader. I can consume, filter and organize this information in less than a half hour. The more we adjust to technology and force it’s use, the easier it becomes to digest the information. This post is written to help you spread your brand to …
Brand Yourself and Your Business Simultaneously
I get a lot of questions around the difference between branding a person, relative to a business. The main idea, especially with entrepreneurs, is to BE THE BUSINESS. When this occurs, you are both the corporate spokesperson, as well as the credibility and reputation behind the actual product or service. Customers will be purchasing based …
The Blogosphere is Like High School All Over Again
[youtube=http://youtube.com/watch?v=_pVyhrdz3Zc]
What high school was like
High School is a segregated playground of individuals who stick to their own petri dishes and wrap barb wire all around them. It’s a place where clicks have been previously formed and alliances are hard to escape. The only parachute in High School is your best friend that’s waiting …
The Future of Your Personal eBrand is a URL
[youtube=http://youtube.com/watch?v=Yv9VQXTHmwY] Subscribe to my podcast series
The future
I’m still holding onto my future prediction that instead of a resume, video resume, cover letter, portfolio, paper business card, and references document, your personal eBrand will exist as a single URL. You won’t be able to toss 10 different URL’s to hiring managers because they don’t …
Complete Guide to Pitching Bloggers Using Your Personal Brand
Today, anyone can become a member of the media. PR practitioners care wholeheartedly about the blogger population these days, but they tend to treat them like traditional journalists. We shouldn’t be surprised with the sheer amount of press releases that cross wire services, and PR people who flock to bloggers for extra coverage (this especially …
Sarah Lacy’s Personal Branding Confessions
Sarah Lacy has reported on startups and venture capital in Silicon Valley for nearly a decade. She writes Valley Girl, a biweekly column for BusinessWeek and co-hosts Tech Ticker on Yahoo! Finance. Sarah is an award winning journalist and author of a brand new book called “Once You’re Lucky, Twice You’re Good: The Rebirth of …
Every Company Needs a Director of First Impressions
Since people are the face of the company, there must be an emphasis on each person who represents the corporate brand. Sure everyone needs to understand the corporate message and culture in order to be successful at their job, but what about the receptionist? When a customer, potential customer, partner or stockholder ventures to the …