Become the Chief Financial Officer for the Brand Called You
Today, I interviewed Garrett B. Gunderson, who is a New York Times bestselling author, millionaire and speaker. Garrett reveals the truth about 401K’s, real estate, Wall Street and other “truisms” about investing. In the world today, everyone needs to be their own CFO (Chief Financial Officer). You are your own business and you have to …
Personal Branding Success Come From Within
Today, I interview Joe Vitale, who is a top internet marketer, author, actor (The Secret) and most importantly, an altogether good guy. Aside from telling you that you need to discover your brand before you mess around with this “web 2.0 stuff,” Joe will endorse it and show you the way. He believes that success …
A Sense of Humor is Worth Big Money in the Workplace
Today, I spoke to Adrian Gostick, a bestselling author, who gives us a lesson in the importance of humor in the workplace. He has some excellent and eye opening research for you that proves people need to loosen up in the workplace in order to establish trust.
What is a personal/corporate/product brand without a personality? …
Being the Top-of-Mind Brand Will Make You Extremely Successful
I find it very interesting when people shout out “Facebook” or “LinkedIn” when they are presented phrases such as “online social network” and “online professional network.” The reason is actually quite obvious why these two websites/businesses come up first; it’s because they were first movers, pioneers and built out their user bases fast (Facebook with …
Complete Guide to Pitching Traditional Journalists Using Your Personal Brand
[youtube=http://www.youtube.com/watch?v=nqQEGhxQB4s]
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Personal PR is how we form relationships with our audience.
It’s time to put on your personal PR hat once again. Many people believe that we need to be wealthy in order to afford the big budgets that PR firms call for. All the press I’ve received has been …
Paid Advertising For Your Personal Brand Using Google, Facebook and Blogs
I’ve been seeing a lot of personal branding creativity out there lately. People have started to experiment with using Google AdWords and Facebook Social Ads, as a way of advertising their personal brand. I think it’s not only creative, but since most people have never thought of using these strategies, they stand out BIG TIME. …
Is Your Personal Brand Delivering An Encore Performance?
Yesterday, I had a very long conversation with Robert S. Kaplan about business strategy and today I spoke with Mark Sanborn about how to deliver an encore performance at work, to keep them coming back for more. Mark was more brief, relative to Robert, but both share extremely good quality information for all of you.…
Use Ning to Build a Community Around Your Personal Brand
I first become very interested in Ning when I interviewed Gina Bianchini (the co-founder) for the 3rd issue of Personal Branding Magazine. Ning hosts more than 275,000 networks. I’ve joined quite a few in the past 6-8 months and, to be honest, the usage rates aren’t that impressive. Most people just create Ning networks around …
Millennials Are Taking Over the Workplace – Is HR Prepared?
I told everyone on Twitter last night that I would not be blogging today, but I had a slight change of heart. I got my interview questions from Lisa Orrell back just in time to post them and have content readily available to you. Lisa is also announcing her new MySpace blog for millennials seeking …
Get Your Commodity Pizza Box Here – No Brand Name Included
Selecting a pizza place
When it comes to deciding where to eat pizza, there are two things that happen:
1) People will make a quick decision based on what’s available at the time or what they are near. For example, if I’m driving on the main street of Waltham and get hungry, I probably won’t …