Today, I interview Joe Vitale, who is a top internet marketer, author, actor (The Secret) and most importantly, an altogether good guy. Aside from telling you that you need to discover your brand before you mess around with this “web 2.0 stuff,” Joe will endorse it and show you the way. He believes that success comes from within. I agree and think that most of success is a state-of-mind because we each define our path mentally before we put it into action. Enjoy the interview!

When finding happiness and true success, why do many people do the right things but get the wrong results?

You have to take care of your beliefs first. If people don’t feel they deserve success, unconsciously they will do things to assure they don’t achieve it. You have to get clear of the counter intentions within you, which is why I wrote The Attractor Factor and later The Key and then recorded The Missing Secret. If you don’t get clear of limiting beliefs, you can do all the right things and never achieve success you seek.

Why do people have to focus on the inside first before they create the outside (self-discovery vs creating their brand on the web, etc)?

The inside creates the outside. It doesn’t seem that way because we have it backwards. The outer is a mirror reflection of your inner. Change the inner first and the outer changes almost by itself.

What are your 5 steps for people becoming self-aware and happier?

In the Attractor Factor I say the steps are

  • Know what you don’t want
  • Turn what you don’t want into an intention of desire
  • Get clear of all the limiting beliefs about your desire
  • Nevillize your goal, which means feel as if it has already come to pass
  • Let go of your attachment to the outcome while taking inspired actions to make it happen.

What is the connection between success, wealth, and happiness?

In short, happiness is what you want. When you are happy, you tend to attract success and wealth. Beginning with the end in mind is a great wy to achieve what you want. Be happy now, and then do the next thing for you.

How have you built your personal brand over time and what lessons can people learn from your experiences?

Consistency in the marketplace helps build a brand. After I came out with my first e-book, Hypnotic Writing and it became a success, I followed it with more hypnotic oriented books and started my company as Hypnotic Marketing Inc. Ever since I was in the movie The secret, I’ve been recreating myself as a spiritual teacher/mystic. Again, staying consistent helps so people don’t get confused about your brand.

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Joe Vitale is a hypnotherapist and bestselling author. Joe is the President of Hypnotic Marketing, Inc., an Internet marketing consulting firm. He is one of the stars of the hit movie, The Secret. Joe has been called “The Buddha of the Internet” for his combination of spirituality and marketing acumen. His published books include The Attractor Factor, Zero Limits, Life’s Missing Instruction Manual, and The Key.

Joe has also created software, such as Hypnotic Writing Wizard and Speak and Send. He recently created a home-study course titled, Spiritual Marketing: How to Earn $1,000,000 or More This Year Alone. His famous marketing course is Hypnotic Selling Secrets. He blogs in his spare time as well.