The job and career development sites just keep getting better. I’ve been speaking of the goal of personal branding for a while now and my prayers have finally been answered, or so I hope. Basically, the end result of personal brand management is recruitment based on your brand. Instead of proactively searching for jobs, your visibility will magnetically attract employers to you. If you have experienced a success story relating to how building an online brand has secured you a job, please email me and I may use it as a case study for my new book (still top secret).
Aside from constructing a blog and participating in various social networks, here are four solutions for attracting employers to your brand effortlessly:
1. NotchUp
To me, this website is genius and I wish I would have thought of it a while ago, with my knowledge of personal branding and my various theories. Anyways, you get to set a price, relative to the total value of your personal brand, for major companies such as Google to interview you. They have a calculator to help you set a price and I used it and came up with over $2,000. That being said, if you have 1 5-20 years of experience in a specific industry, you could charge a lot more.
2. JobFox
The mind behind Careerbuilder.com is back and with a vengeance. Rob McGovern has transitioned from his old company and started JobFox. JobFox has a few features that make it stand out from the crowd. First, you can have a private profile, so your current employer can’t see your activity and you can attach a resume and follow leads through your cell phone. It also has a tool where you can map out your strengths for employers to see what you’re interested in.
3. Jobs in Pods
Chris Russell does it again. When I first started blogging, Chris was there to support me and has ever since. It’s hard to even track how fast Chris moves, from his blogs, such as Recruiting Fly, Blog for Jobs, and of course Secrets of the Job Hunt. His current project has really gotten my attention. He has taken recruitment to the airwaves with Jobs in Pods. Basically, top employers such as AT&T talk about what it’s like to work in a position they are hiring for. It’s a personal touch and you can apply for the job if you’re interested.
4. Standout Jobs
Ben Yiskovitz is another person who I’ve watched for a while now, with his Instigator Blog. You can learn a lot about a companies, with corporate pages that show video’s of what it’s like to work there and it let’s you subscribe to company news. The big differentiator is that you can interact with companies through comments. I see this as being a resource for a job seeker that wants to “shop before buying.”
