Personal Branding Interview: Gaylan Nielson
Today, I spoke to Gaylan Nielson, who is the co-author of FAKE WORK and the CEO of The Work Itself Group, Inc. In this interview, Gaylan explains what “Fake Work” is, why it exists, how companies can avoid it and then shares some examples. This information is important for companies and people who are looking …
The Power of Referral Partners: Why Two Brands are Better Than One
Whenever I’m at a conference or networking event, my favorite group of people to look for are those I can learn from, who have specific expertise that they are passionate about and love to share. I thoroughly enjoy finding out what people do,
what’s been successful for them, and applying those ideas to my own …
Personal Branding Interview: Linda Bustos
Today, I spoke to Linda Bustos, who works for Elastic Path Software and is an award winning blogger at the Get Elastic eCommerce Blog. In this interview, Linda talks about inbound and outbound marketing, why personal branding is important to Gen-Y, shares her avatar advice and more.
What does it mean to ‘get elastic’?Though …
5 Reasons to Start a Company in a Recession
As the recession looms, many people are clinging to their jobs like a life raft in a hurricane. Plans to start a new business or grow a business are put off in favor of playing it safe.
The downfall of clinging to your jobI disagree with this approach, because I believe an entrepreneurial mindset …
Personal Branding Interview: Jonathan Littman
Today, I spoke to Jonathan Littman, who is a contributing editor for Playboy and the co-author of I Hate People. In this interview, Jonathan reviews five archetypes that populate corporate culture at every level (his new book has all ten). He goes over the Minute Man, the Smiley Face, Sheeple, Flimflams and Stop Signs and …
Why Numbers Are Important For Personal Branding
I would consider myself an ambassador for the “numbers game” on social networks. Authorities like Seth Godin object to going after numbers, while people such as Guy Kawasaki think that it’s all about numbers (especially on Twitter). I’m split in the middle right now, but I want to take time today to explain why numbers …
Personal Branding Interview: Steve Miller
Today, I spoke with Steve Miller, who is a marketing consultant, speaker and blogger. In this interview, Steve talks about what social media tools he uses for personal branding, his opinion on Twitter and it’s future, strategies Gen-Y should use to stand out and more.
Which social media tools do you rely on to build…Why Everyone Wins When You Have a Strong Personal Brand
We spend a lot of time here on the Personal Branding Blog talking about the importance of a strong personal brand to the brand holder. You get known more widely, you get hired more quickly, you get paid more, etc. But what about the flip side? What about the benefits to the buyer, the customer, …
How to Value Your Following on Twitter
Here’s an alarming statistic: Twitter now drives 20% of the total traffic on my other blog, Twenty Set.
Surprised? I’m not. Twitter is starting to rival Google in terms of traffic. Which shows that Twitter is clearly an incredible marketing tool, even when you don’t have that many followers. (I only have slightly over 5,000.)…
Personal Branding Interview: Kelley Keehn
Today, I spoke to Kelley Keehn, who is a financial expert, speaker, media personality and author of She Inc. In this interview, Kelley talks to us about the psychology of money, why it’s harder for women to be successful, what money has to do with personal branding, mistakes Gen-Y’ers make with credit cards and more.…