Personal Branding Interview: Jonathan Littman

Today, I spoke to Jonathan Littman, who is a contributing editor for Playboy and the co-author of I Hate People.  In this interview, Jonathan reviews five archetypes that populate corporate culture at every level (his new book has all ten).  He goes over the Minute Man, the Smiley Face, Sheeple, Flimflams and Stop Signs and explains how to figure out a strategy to effectively deal with them in the workplace.

Why is it wise to steer clear of a “Minute Man”?

Every office has its Minute Man. They’re friendly. They say hello and have a tidbit of news to share. They also frequently need a minute of your time. Then another. And yet another. To share some insight about a client or a meeting or the play-by-play of their kid’s Little League game. No need to run. Just follow a few basic principles.

Keep your feet moving at all times when in the vicinity of Minute Man — it’s hard to hit a moving target. If they say they just need a minute to tell you something vaguely work related – ask them to kindly shoot you an e-mail. You’re on deadline. When cornered and there’s no escape, surprise them with Generosity and the insurance of The Hard Stop. “I’ve actually got two minutes, but at 11:00 I’ve got to make a call.”

Isn’t it good to be seen as the office “Smiley Face”?

People know the difference between real and fake emotions. If you find yourself smiling when there’s nothing to smile about — It’s Monday morning, your project’s budget just got slashed, your boss is delivering a routine, mind-deadening presentation — you’re a Smiley Face. Wipe that grin off your face. Nothing turns off a colleague, boss or client more than a phony smile. Experts have proven that your eyebrows and eyelids don’t move when the smile’s plastic – along with your vacant eyes. Phony smiles are disdainful or false – the last thing you want others to think about you.

Don’t companies love “Sheeple”?

Sheeple are the lifeblood of larger organizations. They love meetings and routine tasks and regular schedules. They are dependable at achieving the ordinary and expected. You don’t want to be seen as a Sheeple. Sure, colleagues will know that you can be counted on to reserve the conference room, collect the data for the monthly report, and hit everyone up for the community fundraiser. But grazing won’t get you above the weeds. Don’t confuse lack of initiative with company loyalty. A Sheeple is only loyal to his love of not thinking – and doing. The more you work to do essential and higher-order things for your company, the more you will be respected and increase your range.

Aren’t “Flimflams” frequently successful?

One of the Ten Least Wanted that often wins in the short term is the Flimflam. You know this guy: he parrots all the latest pap about corporate networking and creating trusting relationships. He’s slick at arranging for others to butter his bread. Flimflam gets co-workers to do projects they should never touch. He works colleagues and contacts like a professional conman playing a mark. But individuals with real talent and ambition will soon have Flimflam’s number. In no time the only people in the office you’ll be able to flimflam will be Sheeple, and that won’t get you to greener pastures.

Wouldn’t it be smart to become viewed as the company “Stop Sign”?

Critical thinking is often seen as a positive at many organizations. The problem happens when the critical thinker hunkers down and becomes a Stop Sign. There’s a difference between rigorously analyzing problems and routinely shooting down new ideas. Stop Signs can sap the creativity and energy of a brainstorm. There’s no denying their intelligence, but they often become one track. If you feel the negativity of Stop Sign thinking seeping into your every office pore, try this simple exercise. Consider how you might build on an intriguing, but not-quite-there idea – instead of routinely swatting it down. “Sarah, I really like your concept. We’ve never done anything like that before. How might we adapt it to make it easier for the company to give it a chance?”

———

Jonathan Littman is a Contributing Editor for Playboy.  He is the co-author of I Hate People, The Ten Faces of Innovation, (Doubleday,) with Tom Kelley of IDEO, and also co-authored the bestselling business classic, The Art of Innovation, with more than 100,000 copies sold in hardback. Jonathan’s two non-fiction volumes on famous computer hackers, The Watchman, and The Fugitive Game, the bestselling story of the legendary hacker Kevin Mitnick, were praised in Time, the New Yorker and Newsweek and other publications. His San Francisco Chronicle series on murder at the Cabazon Indian reservation was a finalist for a Pulitzer prize, and two of his recent Playboy articles have been nominated for National Magazine awards. A frequent corporate speaker, Jonathan has also appeared as a commentator and guest on Talk of the Nation, All Things Considered, Fresh Air, CNN, Fox & Friends, and many other radio and television programs.

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

TRENDING AROUND THE WEB

People who answer texts instantly aren’t always the most invested, they’re often the ones who’ve replaced waiting, wondering, and rereading with a single quick reply

People who answer texts instantly aren’t always the most invested, they’re often the ones who’ve replaced waiting, wondering, and rereading with a single quick reply

Global English Editing

Someone who won’t admit their attraction may not be hiding it out of dishonesty, they may simply be flirting in a style — polite, playful, or reserved — that doesn’t match the cues people expect to see

Someone who won’t admit their attraction may not be hiding it out of dishonesty, they may simply be flirting in a style — polite, playful, or reserved — that doesn’t match the cues people expect to see

Global English Editing

I flew to Málaga to give my nervous system a break, and it repaid me with an airport delay, an evacuation, a heatwave and an unplanned hike — the only thing that actually got reset was my expectations

I flew to Málaga to give my nervous system a break, and it repaid me with an airport delay, an evacuation, a heatwave and an unplanned hike — the only thing that actually got reset was my expectations

The Vessel

Psychology says the deepest despair isn’t unhappiness — it’s living an entire life without ever becoming the person you were meant to be, a failure so easy to miss that most people who carry it never realise it’s there

Psychology says the deepest despair isn’t unhappiness — it’s living an entire life without ever becoming the person you were meant to be, a failure so easy to miss that most people who carry it never realise it’s there

The Vessel

Students were cut out of an online ball game by players flying the flag of a party they said disgusted them, and it stung about as much as when their own side did it

Students were cut out of an online ball game by players flying the flag of a party they said disgusted them, and it stung about as much as when their own side did it

The Vessel

Psychology says people who are truly pleasant and kind but have no close friends are often someone’s emergency contact and no one’s everyday one — and the gap between those two roles is where the loneliness actually lives

Psychology says people who are truly pleasant and kind but have no close friends are often someone’s emergency contact and no one’s everyday one — and the gap between those two roles is where the loneliness actually lives

The Vessel