Personal Branding Interview: Michael Berland
Today, I spoke to Michael J. Berland, who is an internationally recognized strategic adviser and communications consultant, as well as the author of What Makes You Tick? How Successful People Do It — And What You Can Learn from Them. For his book, he interviewed people such as Heidi Klum, NBC’s Brian Williams, Christie Hefner …
Personal Branding Interview: Liz Lynch
Today, I spoke to Liz Lynch, who contributes to the Personal Branding Blog every Thursday. She is a networking strategist, speaker, author of Smart Networking: Attract a Following in Person and Online, and founder of the Center for Networking Excellence. Liz shares her thoughts on why you need to create your own personal brand to …
My Personal Branding Journey Part 1: The Personal Branding Kiss of Death
This is the first of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
I recently had dinner with a good friend of mine and received what I can only label as The Personal Branding Kiss of Death. …
Networking at Conferences – Part 2
Though numbers may be down this year due to the economy, according to Meetings & Conventions magazine, more than 27 million people attend conferences, trade shows, and conventions each year. And the main reason they go is to network.
It’s no surprise then that in their brochures and on their websites, conference organizers take great …
How to Gain Market Share With Social Media
Can you really gain market share with social media? That’s the big question we discussed in this week’s #SM4SMB conversation on Twitter. And the overall sentiment was YES, as long as companies follow these 5 rules:
Use the right tools for the right audienceTwitter and Facebook are not the answers to every social media …
Be Wary of Personal Brand “Extensions”
Most people interested in personal branding have spent time developing thinking through what their brand means and represents and they’ve developed a personal branding statement, etc.
Focus is CriticalWhether its job search, career advancement, or a small business endeavor, staying true to your mission is key. Sending mixed messages to the marketplace or to …
Personal Branding Interview: Larry Weber
Today, I spoke to Larry Weber, who is the chairman of the Digital Influence Group and the author of the new book Sticks & Stones: How Digital Business Reputations Are Created Over Time…And Lost in a Click. In this interview, Larry goes over why brand management is harder to control now, what reputation management tools …
Personal Branding Interview: Jon Gordon
Today, I spoke to Jon Gordon, who is a motivational speaker, consultant, national bestselling author and author of his latest book called Training Camp. In this interview, Jon talks about how you can get what you what, how you can maintain a positive spirit, and how you should handle goal setting.
What is the formula…Networking at Conferences – Part 1
With the uncertainty in the economy, it’s more crucial than ever to get out there and network to
uncover opportunities that are starting to bubble but have yet to break the surface. One of my favorite places to do this is at industry conferences and large seminars.
Not only do you get a chance to …
Personal Branding Interview: Jeremy Schoemaker
Today, I spoke to Jeremy Shoemaker, who has successfully branded himself as “Shoemoney” across the web. He is an internet entrepreneur by trade, as well as a speaker and top blogger. In this interview, Jeremy talks to use about how he’s branded himself, some of the tricks he’s used to stand out, why he’s succeeded …