Personal Branding Interview: Peter Mortensen
Today, I spoke to Pete Mortensen, who is the communications lead for Jump Associates and author of Wired to Care. In this interview, Pete talks to us about how important empathy is, especially in a time of economic crisis and uncertainty. He also mentions the benefits of empathy at a company, how companies can brand …
The Five Laws of Being an Interesting Brand
The strategies and channels we’ve been using are becoming weapons of mass destruction and tools of great opportunity. We’ve seen brands, such as United Airlines, tarnished when a single person produces a YouTube video after a bad customer service experience. We’ve seen other brands succeed, such as Susan Boyle’s viral bonanza on the internet and …
Personal Branding Video | Gary Vaynerchuk
I love this video clip where Gary Vaynerchuk shares how you can crush it through building your personal brand and equity in yourself. It was filmed in November of 2008, but it’s still as relevant as ever — it’s a must watch video if you want to gain some insight on how to get ahead …
Setting Up for Successful Follow-up
The follow up process is one of the areas of networking that still seems to confuse some people. Most realize that meeting someone at a networking event for five minutes isn’t enough to build a relationship, and that follow up is critical.
The fortune is in the follow-upBut while they may have good intentions …
The Personal Branding Success Triangle
I just got back from a short vacation in Atlanta, where I connected with a few friends and was actually able to unplug myself from the personal branding world. You probably noticed my lack of activity on Twitter and other social services as a result. I finally had the chance to reflect on the past …
Don’t Be Everything to Everyone
Yesterday, while out with friends, I ended up talking to a young guy who is trying to break into the copywriting field. “What kind of writing do you want to do?” I asked him, trying to get a sense so I could give him useful advice. “What’s your focus?”
“I don’t know,” he told me. …
Build Your Personal Branding Timeline
When you make your decision to begin building your personal brand (what are you waiting for), it’s essential to first define what your goals are. This post will take a look at how to start at your end goal and then build a reverse time line to today. I like to call this exercise “ahead …
Twitter Personal Branding Q + A #2
Answers to recent questions people are asking on Twitter about personal branding.
Branding for career purposes only or notMohammed S. Al-Taee, @maltaee, twittered: Is personal brand depend on person career/occupation?
Jacob Share, @jacobshare: No, your personal brand doesn’t need to revolve around your profession, it depends on what your personal branding goals are. Many …
The Power of Referral Partners, Part 2: Choosing the Right Ones
While many of us who start our own businesses or who become solo professionals value our independence, we quickly find more value in having people at our side to give us extra strength, visibility and insight in the market.
In last week’s post, I touched on the power of referral partnerships. These are collaborations you …
Personal Branding Interview: Scott Shane
Today, I spoke to Scott Shane, who is a Professor of Entrepreneurial Studies at Case Western Reserve University and the author of Fool’s Gold?: The Truth Behind Angel Investing in America. In this interview, Scott talks about how entrepreneurs can discover new opportunities, advice for young entrepreneurs trying to make it in this economy, and …