Have You Ever Thought About Becoming an Entrepreneur?
If you don’t have the courage and will power to turn your idea into a product, then you always stay as a daydreamer. You need to take action and start executing your idea in order to become a successful entrepreneur.
Recently I met with someone who has a great entrepreneurial idea about a food product. …
Personal Branding Weekly – More Effective than Efficient
At a Constant Contact regional meeting I attended this week, I met Vickie Evans, Red Cape Company Founder, Microsoft Productivity Instructor/Presenter & Bestselling Author. She did a super training on “Grownups in a Learning Environment” that was peppered with many helpful productivity tips that I had to start streamlining immediately. She did a stellar job …
Does Your Customer Service Policy Support Your Brand Vision?
Before there was unlimited long distance, phone service carriers battled for customers by offering the lowest prices in long distance service. During that time, I was an MCI customer who spent a great deal of time on the phone. One day, I saw an MCI commercial that offered a lower per minute long distance pricing …
What Does Love Have To Do With Workplace Productivity?
I’ll never forget my first marketing class in graduate school. My professor asked the class for the definition of marketing and we all attempted to give astute answers. I recall confidently answering with one of the most well-known, conventional definitions for marketing described as the four P’s (product, price, promotion and place) and was quickly …
Expanding Ideas to Expand Business
Do you have a “go-to person” in your life? This is someone who will take your ideas into serious consideration and help you to develop them further. It’s a rare treat to find someone you trust and respect, and with whom you may reciprocate in this manner.
When you find such a partner, whether you …
Spread Your Brand Message Offline
The Internet has revolutionized marketing. Now, in a matter of seconds, at very little cost, you can spread your brand message and engage with your market around the world. Online marketing is so affordable and effective that many small businesses, especially those focused online, ignore offline marketing opportunities. But you don’t need a WI-FI connection …
7 Ways to Speed Up Your Start Up
“The best way to predict the future is to create it.” – Peter Drucker
When you ask entrepreneurs what made them go out on their own, many would tell you that they were driven to do things their own way and were tired of following someone else’s mission. They might also say that they wanted …
Apply BHAGs and Boldness On Your Drive for Success
In the first year and a half of his presidency Woodrow Wilson, America’s 28th President, was able to have enacted four major pieces of legislation of his vision branded The New Freedom. These included major tariff reform, and the establishment of the Federal Trade Commission and what serves today as the Federal Reserve and central …
Personal Branding Weekly – More Big Bang for Your Buck
It’s true – deep down I’m a geek. I learned how to program in COBOL and FORTRAN. I even received my first prom invite on a punch-card. So, I immediately fell in love with the geeky, quirky team on the television show The Big Bang Theory. I don’t think you have to be geeky to …
Is It Time For A Personal Rebrand?
In many people’s careers, mine included, you sometimes get to the point where you’ve run out of room in your personal brand. For me, I had a stellar career in finance but got to the point where I no longer enjoyed the work or the brand that I’d built up for myself as the “young …