How to Place a Value on Your Brand
Many professionals and business owners find it extremely difficult to assign value to themselves and their brands. For some reason, in many peoples’ minds, discussing money “cheapens” relationships.
I recently observed a conversation between several Facebook friends who are business owners. The conversation started when a friend with a growing business, already boasting celebrity clientele, …
Eliminating “It’s Not My Job Attitudes” at Your Workplace
The more client work I do the more creative I have to get.
I find my clients’ continue to offer me unique opportunities to stretch my comfort zone as I try to stretch theirs’. It’s become a wonderful symbiotic relationship.
Last week I was confronted with a situation where a client was challenged with a …
Personal Branding Weekly – Guilty of Bad Brand Impressions?
Comment below – have you ever seen that post in a LinkedIn group asking if you would share their resume with your contacts (and then, yes, they do attach their resume)? My first question is “why should I? What have you done to compel me to speak positively on your behalf?” Just asking me to …
Focus on Benefits and Buyer Motivation to Make Sales
One mistake made by many new business owners is focusing on the features of their products or services when advertising. Having great features is important to building a successful business, but advertising features is not the most effective way to market your product or service. Consumers don’t care much about your great features. What they …
How to Become an Ideal Workplace?
In order to become an ideal workplace, one where employees feel they’re valued and have opportunities for growth, business owners need to create a community and a culture that empowers employees and rewards contributors. Since employees spend most of their time in the workplace, it makes sense that the environment should be one that nurtures …
Honey, I Shrunk the Job Market
A fantasy of shrinking your family can be entertaining, especially if you know from the start that it is a Disney film intended to entertain the entire family. We love to be entertained — taken away from the real world for a while. But what about the real world of today’s job market? It is …
Why Didn’t I Get the Sale?
Once it is recognized where you may have erred, it is very easy to move forward on a positive path for future sales. Reviewing past experiences is the best way to learn how to improve. Recall conversations, client requests, and delivery follow-up as these will lend insight for future improvement.
Here are some additional tips …
Personal Branding Weekly – Do You Know Who to Connect With?
As long as people do business with people and business is built on relationships, networking will be important. Online and offline networks are both important, but it’s online networking that’s powerfully driven the need to know who to connect with. After all, with the world at your virtual fingertips – who do you spend time …
Doing Business Differently: An Interview with the Founders of Honest Tea
Recently, I had the pleasure of connecting with Seth Goldman and Barry Nalebuff, co-founders of the popular brand Honest Tea, and authors of the new book, Mission in a Bottle: The Honest Guide to Doing Business Differently – and Succeeding. Although their story of success is engaging enough, the pair also took a unique approach …
Role PLAY versus Real Conversation
Admittedly, I’m the lone ranger when it comes to sales trainers believing role-play is a great way to teach others to sell best. In my opinion, role-play is just that – play, or playing a game.
Typically, salespeople seek the way to win approval, a sale, or the game. Accordingly, they try to formulate their …