The ABC of Retaining Brand Dominance
Building a business is a long process from initial idea, to start-up tasks, to identifying and reaching a market. And then it happens, your business is a success. You’ve captured a market share and have a loyal following. Now you can sit back and enjoy the fruits of your labor. Right? Wrong.
Especially in today’s …
How Often Should You Be Checking In on Your Competition?
How often do you check up on your competitor’s brand mentions and sentiment? What do you look for?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that …
Baby Boomer Career Development Plans
When was the last time you had a career development plan? Most of us who joined the workforce, during the 60s, 70s or 80s remember sitting down with our managers once a year to work on a career development plan. That was when you started your career with one company and planned to stay there …
Overcoming Rejection to Achieve Success
Rejection sucks, but it’s not the end of the world. In fact, rejection is a part of success. People who avoid rejection don’t get hurt or disappointed, but neither do they feel accomplished or successful. No one likes to hear “no”, but you can’t achieve your goals without taking a risk. Here are some tricks …
Revitalize Marketing Materials and Your Business
Entrepreneurship provides us with a roller coaster ride as the economy and technology change. How you anticipate change, prepare for it, and run with the new model will determine your future success.
Business is obviously much easier to control when the economy is good. But one pitfall of many is to spend too much money …
How to Place a Value on Your Brand
Many professionals and business owners find it extremely difficult to assign value to themselves and their brands. For some reason, in many peoples’ minds, discussing money “cheapens” relationships.
I recently observed a conversation between several Facebook friends who are business owners. The conversation started when a friend with a growing business, already boasting celebrity clientele, …
Eliminating “It’s Not My Job Attitudes” at Your Workplace
The more client work I do the more creative I have to get.
I find my clients’ continue to offer me unique opportunities to stretch my comfort zone as I try to stretch theirs’. It’s become a wonderful symbiotic relationship.
Last week I was confronted with a situation where a client was challenged with a …
Personal Branding Weekly – Guilty of Bad Brand Impressions?
Comment below – have you ever seen that post in a LinkedIn group asking if you would share their resume with your contacts (and then, yes, they do attach their resume)? My first question is “why should I? What have you done to compel me to speak positively on your behalf?” Just asking me to …
Focus on Benefits and Buyer Motivation to Make Sales
One mistake made by many new business owners is focusing on the features of their products or services when advertising. Having great features is important to building a successful business, but advertising features is not the most effective way to market your product or service. Consumers don’t care much about your great features. What they …
How to Become an Ideal Workplace?
In order to become an ideal workplace, one where employees feel they’re valued and have opportunities for growth, business owners need to create a community and a culture that empowers employees and rewards contributors. Since employees spend most of their time in the workplace, it makes sense that the environment should be one that nurtures …