Spread Your Brand Message Offline
The Internet has revolutionized marketing. Now, in a matter of seconds, at very little cost, you can spread your brand message and engage with your market around the world. Online marketing is so affordable and effective that many small businesses, especially those focused online, ignore offline marketing opportunities. But you don’t need a WI-FI connection …
7 Ways to Speed Up Your Start Up
“The best way to predict the future is to create it.” – Peter Drucker
When you ask entrepreneurs what made them go out on their own, many would tell you that they were driven to do things their own way and were tired of following someone else’s mission. They might also say that they wanted …
Apply BHAGs and Boldness On Your Drive for Success
In the first year and a half of his presidency Woodrow Wilson, America’s 28th President, was able to have enacted four major pieces of legislation of his vision branded The New Freedom. These included major tariff reform, and the establishment of the Federal Trade Commission and what serves today as the Federal Reserve and central …
Personal Branding Weekly – More Big Bang for Your Buck
It’s true – deep down I’m a geek. I learned how to program in COBOL and FORTRAN. I even received my first prom invite on a punch-card. So, I immediately fell in love with the geeky, quirky team on the television show The Big Bang Theory. I don’t think you have to be geeky to …
Is It Time For A Personal Rebrand?
In many people’s careers, mine included, you sometimes get to the point where you’ve run out of room in your personal brand. For me, I had a stellar career in finance but got to the point where I no longer enjoyed the work or the brand that I’d built up for myself as the “young …
3 Ways Pinterest Can Build Your Brand – Really!
There seems to be a hierarchy of social media when it comes to “serious” brand building. At the top of the pyramid for business credibility is LinkedIn, with its sleek, uncluttered, resume-style look. Twitter comes in next, by most accounts, for its ease of use when it comes to connecting to strangers that can help …
Moving from Disappointment to Success
Have you ever felt like giving up?
We tend to believe highly successful people are either born with a silver spoon in their mouth, they got lucky, or were brilliant from the moment of birth. They never had a bad day in their life. And then we wonder, “Why couldn’t we be that lucky?”
Reality …
Personal Branding Weekly – Gambling Your Brand
Taking more risks and letting your hair down when there’s an air of anonymity because you’re some place you’ve never been or will never be again can have more than interesting consequences with our ever growing social footprint. Our social memories are lasting.
This has been the topic of many tweets, updates and blog posts …
All Work, No Play = No Work, No Play
There were times when I was running my company where I spent so much time working that I forgot about living. That’s not something that I’m proud of, but it’s something that happened. I was building a company, a brand, and I was unstoppable, literally. So unstoppable in fact, that I didn’t stop for evenings, …
14 Most Important Elements of a Company Brand
What is the most important element of a company brand: logo? Name? CEO? Why?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs …