When Bad Brands Happen to Good People
It started when I saw the recent banner headlines about the government’s crackdown on hedge funds for insider trading. “Oh, my. Here are a bunch of innocent people that work inside of the company who will be branded as unethical even though any potential problems probably stem from just a few bad apples.”
Bonuses and…How to Create an Intuitively Desirable Brand
There’s a reason I’m on the radio every week talking about brands. It’s because I’m interested in looking at what makes brands tick, what gives a brand that irresistible spark that attracts business like crazy, and why one brand nails it while others fail.
Finding the cluesOne of the most exhilarating aspects of working …
A Cup of Coffee to “Better”
Today’s buyers are smarter.
They’re savvy and sophisticated and – without even thinking – they ignore the noise coming from a sea of mediocre content. Their ears perk up only when they’re presented with a message worthy enough of their attention.
And right now, there’s a lot of noise and very little that’s worthy of …
A “Worthy” Brand
Most likely, the reason you are not achieving all the success you want and deserve is because you don’t “feel worthy” of that success. Now before you dismiss this statement as new-age, psychological nonsense, please stick with me for a moment.
We’re not worthyPersonal branding is the process of creating your unique name and …
12 Books to Read to Learn More About Personal Branding
Simplifying Personal Branding for Job Seekers
Terror, anxiety, stress, depression, overwhelm, and a sense of hopelessness permeates the entire process of securing employment. Have you ever considered that job seekers need to master more skills than a CEO of a Fortune 500 company? While CEO’s hire and surround themselves with qualified experts in diverse disciplines, job seekers must master most disciplines …
Teases, Code Words, and Dances for Holiday Branding
“Can I just relax now?” you’re asking. “I’ve been working hard all year building my career, my brand, and my job. I’m going home for the holidays and I need a break.” Okay. You can have one for a little while, but your Holiday Branding Elf (me) asks that you don’t waste golden opportunities in …
Love is in the Brand: An Essential Glossary
Imagine this scenario: You’re agitated because you can’t quite get your head around your personal brand. You don’t have a clue when it comes to all that jargon like brand loyalty or brand extensions. Know the feeling? So here is my Essential Brand Glossary of Terms. (Typical jargon, of course, but with a twist.)
In …
Today is Yesterday’s Tomorrow
I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day. – Elwyn Brooks White
I can relate to this statement. It is always a challenge for me to balance enjoying life, acting in the here-and-now, with imagining …
How to Build a Potent Brand? (Six Clues)
It’s just not enough to be brilliant. People must know and remember that you are. Let’s face it, walking around feeling complacent and entitled because you know you’re brilliant is not a viable strategy, right? So if you want to be known, remembered and recognized, it’s critical you build a brand that not only positions …