Stimulate your Brain. Challenge your Brand.
We’re living in a staggeringly fast-moving world, and it’s only getting faster. There’s one thing that’s certain. In the world of personal brand building, the most significant piece is that irresistible spark of yours that stops people in their tracks. Without it, you’re invisible – a Dead Brand Walking.
It’s a tough trap. It’s never …
We All Wear Masks and Disguises
People make assumptions about who you are from their observations. They learn about your personal brand from what they hear and see. Your words, appearance, and actions combine to create a picture of who you are and what is important to you.
As Dan Schawbel recently commented on Facebook, “You get to decide what face …
Brand Integrity Brings Increased Business
Upon becoming an entrepreneur, I was advised to build my brand and to become as consistent as a box of cereal. Upon catching my attention, I immediately asked, “How do I build my brand?”
In my opinion, three elements are key for successfully building your brand:
1. Take some time to reflect back on your…Brands Have More Fun in 2011
With a bright new start to 2011, let’s just face a couple of facts. This is the year for making smarter moves when it comes to building an unforgettable personal brand, but there’s one condition: It requires having more fun with your brand.
Why? There’s a new brand landscape out there, all the rules have …
3 Keys to Create Increased Success in the New Year!
The transition to entrepreneurship is not an easy one. Personally, I was accustomed to having a team around me with whom I could confide challenges, ask for advice and discuss new ideas to improve my selling effort. I found being a solo-preneur lonely and filled with much uncertainty.
Through the years I endured many trial …
3 More Personal Branding Predictions for 2011
Recently, Dan Schawbel released his seven personal branding predictions for 2011. Among them:
Your online personal brand will be consolidated Soft skills become more important than hard skills As the economy gets better, the war for talent ignites Social networks will become completely ineffective for one-to-many marketing efforts Personal brands have more responsibilities Social media…What’s Your UBS-Unique Brand Style
“Everything you need is already inside of you.”
So, you are invited to a business party or event. You walk in and pretty much everyone is dressed in some form of black, blue, gray, brown, or beige. Then your eyes catch someone wearing a royal blue, cherry red, banana yellow, lavender something. Your eyes naturally …
Desperately Seeking Confident Job Seeker
Can you believe it’s the last Monday of 2010? Whether you’re working or job searching (which is a full-time job in itself), today marks the beginning of the last workweek of 2010. My challenge to each job seeker out there is to create a confident personal brand statement before January 1, 2011.
Change things up…Brand Review, Anyone?… (Before Ringing in the New Year?)
You’re counting the days. You’re doing things like taking stock, assessing your life, re-evaluating what you’ve accomplished in the last twelve months, and of course, you’re determined to make 2011 the best year ever. Yes/No?!
Hurrah. So let me pose two questions: (1) Is taking an Unofficial Review of your Personal Brand on your To …
Detaching From a Corporate Brand
For the most part, I’ve preached attaching a personal brand to a business. But there are certain times where it could actually be beneficial for an entrepreneur to detach themselves from a brand they created.
1) Company has been soldIt could be contractually obligated for an entrepreneur to remove their personal branding from a …