Complementary Venues Are Golden!
Long ago, I read in marketing materials you must develop multiple streams of income. Having been a sales professional prior to becoming an entrepreneur, the idea appealed to me. However, creating the multiple streams takes time, creativity and much thought.
Over the next couple of years, I created a product line. However, upon first viewing …
All Good Brands Prefer Setting a Higher Standard
As an interpreter of clues in the world of branding, I often feel like a forensic anthropologist. There’s this uncanny habit I have of scanning the new brand landscape and spotting the bright sparks that are showing up, staking out their territory and making a difference. It’s easy to spot the bright power sparks. Here’s …
Are You Building Your Brand With Integrity?
Today was quite a day for hearing of and experiencing a variety of tactics that had me shaking my head in wonderment. I was wondering how these well known folks remain in business:
1. Took the money and ran without delivering services
2. Motivated less stellar performing clients with dead flowers
3. Hid monetary fees …
Cooking Up A New Brand
Sometimes there’s just nothing better than a handmade dessert or soup cooked from scratch. For me, this happens when I made a reservation by hand, of course, with my blackberry. Thank goodness for the Open Table mobile app; it’s a lifesaver.
While cooking up soups and baking desserts from dough may escape my list of …
Are You Minding Your Brand’s Behavior?
Recent breakthroughs in brain science are giving us unprecedented information about how our brains are wired, and how they long to connect. We’re not the rational human beings we thought we were. What’s more, we’re discovering that emotions make the brain pay attention. Emotions affect people’s motivation.
The good news? Getting our heads around brain …
Laugh Yourself To A Better Network (and Brand)
Having a good sense of humor – whether you are creating the laughter or simply enjoying it – is essential to getting people to know, like, and trust you and establishing an attractive brand.
Ask yourself, who are you drawn to – someone who expresses his or her sense of humor on a consistent basis …
You Have More Influence Than Ashton
The debate over quality vs. quantity is one to consider when using Twitter. The amount of influence a user has on Twitter is not direct reflection of the amount of followers. So the debate favors quality.
According to Mashable a study done by Northwestern indicates that celebrities with millions of followers are mostly ignored on …
What’s In A Name? The Big “O”
When someone says The Big “O” it can have many different meanings depending on where in the country you live, what you spend your days doing and where your mind is at the moment. Hey, keep it clean folks, this is a personal branding blog not a, well, you know. (wink, wink)
For those of …
Attention Entrepreneurs: A Maverick Mindset is Brand Candy
We all know what an oxygen-starved brand looks like, right? You can spot one a mile away. The lights are out, so to speak. Well, if you have a hunch your personal brand might need even a bit of resuscitation today, adopt a maverick mindset. After all, in this economy, brands thrive on a sweet …
A Cup of Coffee to Branding within Your Brand
If you have a sales team – even a small one, you’ll want to pay attention to their brands within your brand.
Your customers are no longer buying from your company – they’re buying from your sales executives. Today, your sales reps’ relationships and reputations are the lifeblood of your bottom line.
But just having …