Branding Your Interests
Flash back to high school where a well-intentioned guidance counselor, teacher, or parent asks, “What are you going to do?” It’s a difficult question and you may have answered, as many people do, “I don’t know.” Their next question is, “Well, what are you interested in?” They want to direct you into a work or …
Your Career Aspirations Fantasy or Desire?
This time around upon listening to the words sung by Susan Boyle, “I had a dream worth living,” they resonated with me in terms of career planning.
So many times we do have dreams, but all that comes of them are excuses. Why is that? Some say it’s due to lack of time, negative teammates …
What Stops You from Being Yourself?
An insightful elementary teacher noticed our daughter had matching socks and called us into the school for a parent-teacher meeting. He told us she was changing, not participating in class, and developing an attitude. He knew our daughter as a creative, non-conforming spirit who dressed unconventionally, never wore matching socks, and participated enthusiastically in learning.…
Discover the Real You
When was the last time you had a long talk with yourself? Maybe it’s time to get reacquainted. The first step in personal branding is self-discovery. In the hustle and bustle of daily life we can easily forget to focus on who we are and what is really important. Perhaps it’s time to discover, or …
A Cup of Coffee to Becoming a Linchpin
Chances are, if you’re reading this blog, you’re searching for something. Not searching as in Googling – I mean really searching – for a way to describe and display your unique gifts to the world. You may be searching for the precise words to describe your talents, the most relevant differentiating message, or the most …
Ask the Readers: Can Bloggers Call Themselves Journalists?
Are the terms ‘blogger’ and ‘journalist’ interchangeable? The answer today may be different than it was just 5 years ago.
Back storyThe Montreal Canadians’ hockey team held a recent press conference to announce the new contract of their top goaltender. As is usually the case in Montreal, many journalists attended the event but, to …
4 Tips on Writing Great Stories For Your Brand
When telling a story, how do you make it a worthwhile read? How do you captivate your audience? Reflect on your daily activities to look for life experiences to help reach and engage with your audience. How do your use your life experiences to shape your story?
One thing to keep in mind when writing …
Prepare a Vision Statement for Your Nonfiction Book
A vision statement is the best way to convert your desire to write a personal brand-building book into a commitment to write a book to build your brand.
A vision statement is a short, 1 to 3-page document that describes the book you want to write and use as the foundation for your personal brand.…
5 Little-Known Factors Could Affect Your Personal Brand
Although it’s a constant uphill battle to build your brand, destroying or severely damaging it is scarily easy. In that vein, you’ll want to stay away from the following practices:
Appearing Unfocused
You might have multiple interests or passions. Think about which is the most important or most developed to focus your brand around. It …
A Cup of Coffee to Reputation Management
Google never forgets.
This can be a benefit or detriment to you, depending on what you’ve put online (or what others have put online about you) thus far.
Negative content can range from news stories, blog posts or comments, and lawsuits that appear in search results all the way to compromising pictures or content on …