Personal Branding Interview: Martin Yate
Today, I spoke to Martin Yate, who is the New York Times bestselling author of the Knock’em Dead series of career books and is now an evangelist for GoSavant, a video-based career training center. In this interview, Martin gives his top resume and cover letter tips, shares some insight into how he’s built his personal …
Personal Branding Interview: Gary Vaynerchuk
Today, I spoke to Gary Vaynerchuk, who I also interviewed for the sixth issue of Personal Branding Magazine. This time, he’s back and his new book, Crush It!, is coming out soon. I caught up with Gary before his life becomes crazy and asked him questions about his marketing platform, traditional media against new media, …
Personal Branding Interview: Bob Garfield
Today, I spoke to Bob Garfield, who is a columnist for AdAge and the author of his latest book The Chaos Scenario. In this interview, Bob talks about his new book, his opinion on the impact of social technologies on media, where radio and TV will end up, and his future media outlook.
What is…Personal Branding Interview: Chris Anderson
Today, I spoke to Chris Anderson, who is the editor-in-chief of Wired Magazine, as well as the New York Times bestselling author of both The Long Tail and Free: The Past and Future of a Radical Price. In this interview, Chris explains (possibly for the first time) the impact of the free economy on branding, …
Personal Branding Interview: Tory Johnson
Today, I spoke to Tory Johnson, who is the Workplace Contributor on ABC’s Good Morning America and has just released her latest book called Fired to Hired. In this interview, Tory explains the steps you’ll need to take to survive a layoff and come out ten times stronger. She’ll tell you the mistakes people make …
Personal Branding Interview: Michael Berland
Today, I spoke to Michael J. Berland, who is an internationally recognized strategic adviser and communications consultant, as well as the author of What Makes You Tick? How Successful People Do It — And What You Can Learn from Them. For his book, he interviewed people such as Heidi Klum, NBC’s Brian Williams, Christie Hefner …
Personal Branding Interview: Larry Weber
Today, I spoke to Larry Weber, who is the chairman of the Digital Influence Group and the author of the new book Sticks & Stones: How Digital Business Reputations Are Created Over Time…And Lost in a Click. In this interview, Larry goes over why brand management is harder to control now, what reputation management tools …
Personal Branding Interview: Jon Gordon
Today, I spoke to Jon Gordon, who is a motivational speaker, consultant, national bestselling author and author of his latest book called Training Camp. In this interview, Jon talks about how you can get what you what, how you can maintain a positive spirit, and how you should handle goal setting.
What is the formula…Personal Branding Interview: Peter Mortensen
Today, I spoke to Pete Mortensen, who is the communications lead for Jump Associates and author of Wired to Care. In this interview, Pete talks to us about how important empathy is, especially in a time of economic crisis and uncertainty. He also mentions the benefits of empathy at a company, how companies can brand …
Personal Branding Interview: Bob Jennings
Today, I spoke with Bob Jennings, who is the coauthor of The Adversity Paradox. Bob views the poor economy as a transformational opportunity—those who emerge stronger will be the success stories of the future. In this interview, Bob talks about key traits that he looks for when hiring new employees, and more information on why …