Category: Book Reviews

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingInterviewMarketing & Personal BrandingRelationship Networking

Personal Branding Interview: Susan Gunelius

Today, I spoke to Susan Gunelius, who is the President & CEO of Keysplash Creative.  She is also the author of Building Brand Value The Playboy Way and Harry Potter: The Story of a Global Business Phenomenon.  In this interview, Susan talks to us about branding lessons that she’s learned from two mega brands (Harry …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Debra Shigley

Today, I spoke to Debra Shigley, who is a journalist and author of the book The Go-Getter Girl’s Guide: Get What You Want in Work and Life (and Look Great While You’re at It).  In this interview, Debra talks about strategies to get ahead fast at work, why you need to maintain a professional image, …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Libby Gill

Today, I spoke to Libby Gill, who spent spent fifteen years as an entertainment industry veteran,  heading public relations and corporate communications at Universal Studios, Sony Pictures Entertainment and Turner Broadcasting. She was also the branding brain behind the launch of the Dr. Phil Show and the author of You Unstuck.  In this interview, Libby …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingNetworkingRelationship Networking

Personal Branding Interview: Tom Rath

Today, I spoke to Tom Rath, who is Gallup’s Global Practice Leader and has written three bestselling business books in the last decade, including How Full Is Your Bucket and Strengths Finder 2.0.  In this very extensive interview, Tom explains how to be an effective leader, shares some insightful research results he’s analyzed over the …

Book ReviewsBrand Identity & Self-DiscoveryeBrandInterviewMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding Interview: Dharmesh Shah

Today, I spoke to Dharmesh Shah, who is a co-founder at Hubspot and co-author of Inbound Marketingting: Get Found Using Google, Social Media, and Blogs.  In this interview Dharmesh goes over what inbound marketing is and how it differs from outbound marketing, results he’s seen from pushing content out through social media tools, and more.…

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingPublic RelationsRelationship NetworkingSocial Media

Personal Branding Interview: Starr Hall

Today, I spoke to Starr Hall, who is a public relations expert and author of Get Connected: The Social Networking Toolkit For Business.  In this interview, Starr points out the top things that people looking for a job in PR should know, explains that not all publicity is good publicity, gives different ways you can …

Book ReviewsBrand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingInterviewLifestyle & Habit BuildingMarketing & Personal BrandingRelationship Networking

Personal Branding Interview: George Foreman

Today, I spoke to George Foreman, who is a former two-time world heavyweight boxing champion, the face of The George Foreman Grill and a New York Times bestselling author.  In this interview, George goes over his entrepreneurial journey, with sound advice that he’s experienced from both his boxing career and his business ventures.

How did…
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Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingNetworkingRelationship Networking

Personal Branding Interview: Nancy Ancowitz

Today, I spoke to Nancy Ancowitz, who is the author of Self-Promotion for Introverts®: The Quiet Guide to Getting Ahead and a business communication coach specializing in career advancement and presentation skills.  In this interview, Nancy explains what the advantages and disadvantages of being introverted are, gives self-promotion tips for introverts, shares some advice from …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Sharon Lechter

Today, I spoke to Sharon Lechter, who is is coauthor, with Robert Kiyosaki, of the international bestseller Rich Dad, Poor Dad. Her latest book is called Think and Grow Rich: Three Feet from Gold: Turn Your Obstacles into Opportunities!.  In this interview, Sharon talks about how to find your inner passion, how she built her …