Why Brands Should Respond to Customers on Social Networks
Consumers expect companies to interact with them on social networks. Some companies see this as a hassle because they have to invest more resources to support their social media accounts, while others see it as a competitive advantage. Big-name companies like Zappos and Comcast have defined their customer services using Twitter. GoDaddy.com even uses the …
3 Common Branding Mistakes of the Digital Age
Most professionals and business owners who use social media don’t have a grasp on branding. They didn’t go to school to learn it and it’s not their strength.
Branding is how you define yourself with the goal of being distinct from other people or companies. Your name, your picture and your content define who you …
The Secret to Building Your Brand on Twitter
As of earlier this year, Twitter has over 140 million active users and 340 million tweets are sent each day. But most small-business owners start using Twitter without any clear strategy of how to grow their company’s fan base on the platform. Even though Twitter is free, it can be a major time suck if …
The Final Issue of Personal Branding Magazine with Donald Trump, Warren Bennis & Susan Cain
I started Personal Branding Magazine back in 2007 after creating the Personal Branding Blog. I noticed that professionals wanted multiple ways to consume content and that a magazine was a great option at the time. The first issue had merely …
Announcing Millennial Branding’s New Premium Gen Y Research Portal
As a Personal Branding Blog subscribers, I would like you to be one of the first to know about my company’s new Premium Gen Y Research portal. I’ve spent several months developing a new focus area for my company, Millennials Branding. We are expanding our research and consulting services to help companies better attract, maintain …
Ramit Sethi’s Guide to Getting Your Dream Job in This Economy
Ramit Sethi is a friend of mine who is known for his blog, I Will Teach You to Be Rich. Unlike most personal finance experts, Ramit tests all of his theories and has real results to show for them. One of the big projects that he’s been working on lately is helping people find their …
Personal Branding Magazine Issue 18 With Clayton Christensen!
Summary
Volume 5, Issue 2 focuses on how to innovate and cause disruption in your industry. Clayton Christensen, featured in our cover story, is a pioneer when it comes to teaching companies how to build and maintain a successful enterprise through innovation. “Disruption innovation,” a …
Personal Branding Interview: Stephen R. Covey
This post originally appeared in my Forbes.com column.
Today, I spoke with Stephen R. Covey and we focused on his new book “The 3rd Alternative: Solving Life’s Most Difficult Problems,” which just came out today! Dr. Covey is the author of the worldwide bestseller, The 7 Habits of Highly Effective People. First written in 1989, …
Top 10 Promotional Gifts for the Holidays
Today’s post is written by Gareth Parkin.
Personalized Promotional Gifts For the Holiday SeasonWhether you are out there looking for work or you are a small business owner trying to grow your business, it’s time you thought about using promotional gifts to promote your brand. Large companies have been doing this for years. Go …
Personal Branding Interview: Jason Keith
Today, I spoke to Jason Keith, who is the senior communications manager at Vistaprint and runs the small business blog at Boston.com. In this interview, Jason talks about how social media can waste a small businesses time, tips for companies who want to build a brand in this bad economy, and much more.
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