Personal Branding News and Recommendations
Book announcement
All, the next few weeks are going to be very busy, challenging and hectic for me as I go through the editing phase of my book, which is due to production in just a few weeks. From what I’ve heard, you might see it on Amazon come November, but it won’t be in …
5 Steps to Becoming the Gatekeeper of Your Personal Brand
[youtube=http://www.youtube.com/watch?v=xvgQ-zQp-Cw]
What is a gatekeeper?
In medieval times a gatekeeper was in charge of lowering and rising a gate that protected the castle. They let people in and kept others out, depending on what their affiliation was with the community and king, as well as what the intent of the visit was. Gatekeepers were extremely …
The ‘Virtual’ Talent Pool: The Next Level Of Competition
Guest post by Todd Rhoad
Background
According to Charles Grantham and James Ware, executive producers of Work Design Collaborative LLC, an estimate of 12% of the working population serves their organization as part of a distributed workforce. This estimate is expected to grow to 40% by 2012. This trend ushers in the changing face of …
Interview with Guy Kawasaki aka the Godfather of Silicon Valley
Guy Kawasaki is one of the original Apple employees responsible for marketing the Macintosh in 1984. He is currently CEO of Garage Technology Ventures, a venture capital firm which specializes in high-technology start-up firms located in Silicon Valley. Guy has been quite entrepreneurial as of the past few years, first with Truemors (a gossip news …
When a Company Hires You They Endorse Your Brand
[youtube=http://www.youtube.com/watch?v=SeD9cIMGmio]
Acceptance = Endorsement
The second you accept your job offer, you are being endorsed by your company. Every single employee at your company is endorsed by your company, if they like it or not. Every single student is endorsed by their college or university upon acceptance as well. This exists even after a personal …
The Top 5 Personal Branding Myths
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Personal branding has become one of those buzzwords that everyone seems to throw around, but few people fully understand.
In an age where careers are built online and first impressions are made on screens, “branding yourself” …
8/1/08: Personal Branding News and Recommendations
It’s been quite a challenging week for me after getting a bad cold these past few days, but as they say “the show must go on.” Passion is a crazy thing, but it certainly allows me to keep going with all that I manage on a reoccurring basis. I have a lot of exciting announcements …
Interview with the #1 Branding Expert on the Planet: Rob Frankel
Today, I interviewed Rob Frankel. Rob has managed to seize spot #1 in Google for “branding expert” and his blog is #3, which is extraordinary. I’m on page 2 and hope one day to be as successful as Rob. You might have seen him on NBC Nightly News with Brian Williams or on FOX with …
Today’s Social Media Experts are the Email Experts from 1965
I’ve put a lot of thought into the future of “social media experts,” which typically includes consultants and corporate employees who dawn the “social media specialist“, “social media manager” and other titles. Jeremiah Owyang has the entire list.
The truth is that these titles will be non-existent in the future. Social media is not just …
Online Reputation Management 2.0 and Our Mobile Future
Today, on Facebook I was asked to post my contribution to PRWeek because paid subscription is required. Note that the title they gave it was “Controlling your reputation is vital,” which isn’t as strong as the title for this post. Being you are my audience and should get special privileges, below is the article I …