Is Your Personal Brand Delivering An Encore Performance?
Yesterday, I had a very long conversation with Robert S. Kaplan about business strategy and today I spoke with Mark Sanborn about how to deliver an encore performance at work, to keep them coming back for more. Mark was more brief, relative to Robert, but both share extremely good quality information for all of you.…
A Discussion with Robert S. Kaplan About Executing Business Strategy
Today, I spoke to Robert S. Kaplan, who is a Harvard University professor, as well as the chairman of the Palladium Group, Inc and the author of many books, including his latest called “The Execution Premium.” As you read this discussion, think about ways you can apply these business strategies in your own life. Robert …
Personal Branding Toolkit – Part 4: Cover Letters
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
This post is the last of a four-part series dedicated to your personal branding toolkit. A toolkit is a set of marketing materials that represents your brand and supports your career goals.
Your personal branding toolkit…
Only Persuasive Personal Brands Get What They Want
Influence is important regardless of your position in the workplace. It doesn’t matter if you’re a manager, CEO or entrepreneur; it’s time to learn about how to persuade people to say “Yes!” Think about it; in order to accomplish anything in life that involves other people, you need to influence them to take action. It’s …
Think Like a Company Because YOU Are One
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I’ve thought a lot about the distinction between company and individual this week. If you analyze the makeup of the company you work for, then you notice that the various business functions are relevant in your …
How to React to Your Personal Brand Haters
I’ve spoken about gaining visibility for your personal brand many times. When you have the spotlight on you, the “haters” come out to play.
When you stand for something, there are going to be people or groups that are against you. Every Hollywood celebrity has AT LEAST one person in this world who hates them. …
The Truth Shall Set You FREE Corporate America!
The days of holding criticism back are banished. Forget about it! Now, with the click of a mouse, you know the ins and outs of any company. As the user, YOU are given the ability to fully examine any company based on what’s viewable online. This could be a few corporate blogs (with spokespeople), a …
An Interview From Hell with the Famous TuckerMax
Recently, I interviewed TuckerMax and it was hell! I actually learned a lot from Mr. Tucker and you will too if you read this interview. He’s not about products or services, but about being his transparent self. The result is that he is a bestselling author, movie producer, blogger, and business owner. Not too many …
Use Ning to Build a Community Around Your Personal Brand
I first become very interested in Ning when I interviewed Gina Bianchini (the co-founder) for the 3rd issue of Personal Branding Magazine. Ning hosts more than 275,000 networks. I’ve joined quite a few in the past 6-8 months and, to be honest, the usage rates aren’t that impressive. Most people just create Ning networks around …
Personal Branding Toolkit – Part 3: Resumes
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
This is the third post in the Personal Branding Toolkit series. In Part 1, we covered business cards. In Part 2, we discussed portfolios. Now, let’s look at how to make your resume an extension of …