Get Schooled on Professional Copywriting for Your Personal Brand
Today I interviewed Jon Wuebben, who is an expert in website copywriting. It is a very important topic today because SEO is how we position our own brands in search engines, so we’re found. Before you even start writing a blog post, you need to think of an SEO strategy. This means that you must …
A Lesson in Mobile Branding From Leading Expert Rick Mathieson
I’ve been very interested in mobile branding for the past year and got the chance to speak with Rick Mathieson about the topic today. He is extremely knowledgeable and passionate about mobile branding and I certainly learned a lot. I’ve blogged about this topic a few times already. This interview serves as a great resource …
Personal Branding Toolkit – Part 2: Portfolios
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Today’s post is the second in a series of blog posts dedicated to your personal branding toolkit. A toolkit is a compilation of marketing materials used to help sell yourself, your business or both. It’s how …
Millennials Are Taking Over the Workplace – Is HR Prepared?
I told everyone on Twitter last night that I would not be blogging today, but I had a slight change of heart. I got my interview questions from Lisa Orrell back just in time to post them and have content readily available to you. Lisa is also announcing her new MySpace blog for millennials seeking …
Personal Branding Toolkit – Part 1: Business Cards
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
This is the first post in a series dedicated to YOUR personal branding toolkit. Don’t leave home without it!
Your personal branding toolkit1) Business cards 2) Portfolios 3) Resumes 4) Cover letters
In the world …
Get Your Commodity Pizza Box Here – No Brand Name Included
Selecting a pizza place
When it comes to deciding where to eat pizza, there are two things that happen:
1) People will make a quick decision based on what’s available at the time or what they are near. For example, if I’m driving on the main street of Waltham and get hungry, I probably won’t …
Learn How to Build Relationships with the Millennials
Guest post by Jason Jacobsohn
The millennials are coming…are you ready?
Every generation has its way of seeing the world and interacting with people. In order to build relationships of trust and respect, it is important to know some of the nuisances with each generation.
You can’t ignore the millennials who were born between 1980 …
10 Step Beginners Guide to Blogging Your Personal Brand
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Starting a blog for your personal brand can feel overwhelming at first, but it’s one of the most effective ways to build credibility, share your expertise, and connect with your audience.
Blogging gives you a platform …
Interview with David Meerman Scott About All Things Social Media
Today I interview David Meerman Scott, who gives us insight on why we all have to be content creators and actually listen to our audience before we take action. I hope you have enjoyed this interview series and feel free to leave a comment or email me if you are interested in a particular personal …
Strong Personal Brands Learn How to Bounce Back
Today I interviewed Barry Moltz about entrepreneurship and how to bounce back after having a business failure. He believes that you can’t always learn from failures. That sometimes failures just suck! On a side note, I respect every single author who has written a book. It’s quite the process and I’ll be blogging about it …