BusinessWeek Columnist Christine Comaford Answers Your Questions
As promised, BusinessWeek Columnist, Christine Comaford answers the questions you posed in the comments section of my post on Monday. After reading the answers to your questions, Christine has yet another give-away for you. Both Christine and I hope you all have a great weekend. Her note is below:
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Hi Everyone,
WOW. What great …
7/25/08: Personal Branding News and Recommendations
It has been a very long week for me, after receiving my book back from the editors. I’ve still managed to post over 5 times, which happens to be a lot. You’ll notice other bloggers, who blog as their day job, will post between 5 and 15 times per week.
If you’ve read this blog …
Exclusive Interview with the Queen of Web 2.0: Gina Trapani
Today, I interviewed Gina Trapani, who was featured in issue 3 of Personal Branding Magazine. She is always a delight to speak with and is as resourceful as they get.
Gina Trapani is a tech writer and web developer based in San Diego, California by way of Brooklyn, New York. She is the lead editor …
Think Like a CEO of a Brand Called You
Today I interviewed Mark Kuta, who will make you think like the CEO of the brand called YOU!
Mark Kuta has sold over $94 million in technology solutions to C-Level executives. A significant number of these sales were at greater than list price – an unheard of feat in the software industry. Mark has closed …
How Small Business Owners Can Grow Their Online Empire
On July 8th, I presented to the Next Level Executives group at the Marriott Hotel in Marlborough, Massachusetts. Before I gave my keynote, John Bates, a recruiting and career management veteran, explained the general concept of personal branding and how it related to building a business through referrals. Also, he noted the significance of taking …
How to Backup and Protect Your Personal Brand
Each and every day, you are creating and managing more and more information. From your Google Reader and Email accounts, to sending and receiving files and of course to blogging about your experiences. The question isn’t how much information you create, but rather if it’s protected and secure. The information you store electronically is the …
Ask BusinessWeek Columnist Christine Comaford Your Questions and WIN!
We have had only a single contest here on the Personal Branding Blog. That changes today. Christine Comaford and I have been discussing a brand new contest, where 10 of you can win a free copy of her book and have your business challenges solved ON THIS BLOG. Christine has massive credibility and is willing …
7/18/08: Personal Branding News and Recommendations
Today, I figured I would help some friends by promoting their personal brands, books and events. What a lot of people don’t realize is that the #1 reason to have a blog is the ability to freely promote other people. When people start understanding and executing on that simple concept, then the world will be …
The Nirvana of Personal Branding is to Become Indispensable
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Are you indispensable?
That’s right, if you become indispensable, you will not be subject to a firing or replacement.
This is the most challenging personal branding goal. It’s lofty but wouldn’t you like to have that …
Are You and Your Significant Other Co-Branded?
From Hollywood to your life
Brad Pitt and Angelina Jolie are two household personal brand names. No one can question that. The press has positioned them together, as they probably should be because they are in a relationship and they are both A-list actors/actresses. They have even had children together. Brad is so popular that …