Battling Recession 2.0 by Becoming the CFO of Your Brand
Today, I spoke with Kimberly Palmer, who is an senior editor for the U.S.News & World Report. She has a great view on what it takes to be financially competent. I brought her out today to talk about the recession and what we can do as brands, in order to be financially secure and protected …
10 Step Intermediate Guide to Blogging Your Personal Brand
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
If you’re a beginner, please see my previous post on blogging your personal brand.
Once you’ve mastered the basics of blogging, such as setting up your site, publishing regularly, and finding your voice, it’s time to …
How to Build Your Brand While Being in a Relationship
Today, I spoke with Brenda Della Casa, who is a dating and relationship expert. We’ve had a discussion about dating, as it relates to personal branding, in the past. Now it’s time to dive deeper into how successful relationships can work, while you are working hard to build your personal brand. It’s not easy managing …
Personal Branding Clam Model of Protection
From time to time, I like to create models for some of my bigger ideas. At the end of last year, I contrived the Octopus Model of Relevancy for personal branding. It states that personal branding is made up of eight different topics, which all surround the head of the octopus (the personal brand).
This …
Become a Career Renegade Instead of Being Depressed at Work
Today, I spoke with Jonathan Fields, who is an author, blogger and much more. He just launched his new blog based on his “Career Renegade” book today, in addition to an incredible new eBook called “The Fire Fly Manifesto.” The purpose of this interview is to inspire you to start doing work you love, instead …
Magic Johnson Reinvents His Brand From Basketball to Business
Branding Magic Johnson
When I think of Magic Johnson, the following words come to mind:
Lakers – He took the Lakers NBA team to many championships. Basketball – He played basketball for most of his life. HIV – While playing basketball he was diagnosed with HIV. Philanthropy – He founded the The Magic Johnson Foundation.…Personal Brands Are More Successful in Diverse Teams
Today, I spoke with Scott E. Page, who is a professor at Michigan and is extremely knowledgeable when it comes to diversity. For the benefit of my blog readers, I asked Scott a lot of questions on how diversity in teams is crucial to building a strong personal brand. One of the main conclusions you’ll …
The Top 5 Ways to Brand Yourself Inside Your Company
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I’ve already gone over the top 5 personal branding myths and feel that some people just have a lack of understanding on this topic, and are afraid of it, so they go against it.
Personal branding …
Exclusive Interview with Marketing Pioneer David Aaker
Today, I spoke with marketing pioneer, David Aaker, about his new book “Spanning Silos.” The main idea we talk about is how silos are impediments to great marketing. Silos isolate people, ideas and creatvity and by making it a corporate wide issue, companies can become more successful. Innovation is the key these days and when …
Your Personal Brand is Public on Facebook PERIOD
[youtube=http://www.youtube.com/watch?v=SZCLLuVQpKw]
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Public search listings – past
I was going to blog about this a long time ago, but I found a recent post on the Inside Facebook blog that pushed me to do this one. What a lot of people don’t know is that when you search for someone’s name …