Unlocking Personal Branding Secrets on Second Life and MySpace
Today, I spoke with Sean Percival, who has written a book on MySpace and Second Life, both of which we haven’t discussed on this blog. I don’t use either of them, so I can’t give you advice, but Sean certainly can. From this conversation, you’ll notice that these social networks work better for some people, …
Personal Branding and the Perils of Word of Mouth Marketing
A brand name is destroyed
I went back to visit some college friends a few days ago and my friend introduced me to this decent looking girl. She was very friendly and cool. About an hour into the conversation, my good friend pulled me aside and told me (word of mouth) of her bad reputation …
Are Personal Brands Protected on Social Networks?
Today, I spoke with Larry Magid, who has been in the media for years and has published various books on internet safety. In this interview, we focus on the importance of protecting our online identities on social networks. I’m not much of a fan of MySpace, but if you’re on that social network, pay very …
College Students Require Personal Branding Classes
One of my visions is to have a “personal branding class” in every college and university in the world. It is my hope that my book will become the text book. I look at college students right now and feel sorry for many of them, who haven’t gained knowledge in branding. They are all at …
Communicate Your Personal Brand Effectively or Suffer
Today, I spoke with Holly Weeks, who is a Harvard University professor, as well as an author and writer. She studies and writes about how people communicate in the workplace and, more or less, in general. I think the most important skill is communication, through writing or between people. Think of all the emails you …
The Road to Me 2.0: Be the Commander of Your Career
[youtube=http://www.youtube.com/watch?v=Fp_9NmFKjkM]
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I’ve been patiently waiting for months to tell you my main message in Me 2.0: Build a Powerful Brand to Achieve Career Success. I’ll be speaking about this message for the rest of my life and it flows throughout my entire book, as well as all my forthcoming presentations. …
Life is One Big Pitch So You Better Start Practicing It
Today, I spoke with Francisco Dao, who is a well-known businessman, writer for Fast Company and Inc., as well as someone who dedicates most of his life to help people understand how to create successful pitches (elevator pitches). As a brand, it is necessary to learn how to convey your message to your audience because …
Your Complete Guide to Domain Name Branding
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I’ve received countless emails and questions during my speaking presentations about selecting the right domain name. I want to address all of these questions in this post and give you a few strategies you can use …
Capture Minds by Actively Marketing Your Personal Brand
Today, I spoke with Tony Rubleski, whose here to help your brand break free from the clutter and mass messages sent daily. Tony reveals some important marketing strategies that could help broaden the awareness of your brand, attract new clients and start a word-of-mouth buzz campaign. We also discuss writing great content and how to …
5 Tips for Branding Yourself When Commenting on Blogs
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I get bothered from time to time when I witness blog comments in my queue that are too self-promotional, from robots or simply don’t have anything to the conversation.
Thankfully, I don’t receive much spam anymore, …