An Interview with the Man Who Coined Consumer-Generated Media
Today, I spoke with Pete Blackshaw and it was tremendous. This is certainly one of my favorite interviews to date, out of over 50! Pete is the man who coined “consumer-generated media.” He’s also a top executive at Nielsen, an author, speaker, cofounder of the Word-of-Mouth Marketing Association, a columnist and much more. It’s hard …
Can You List Your Personal Brand Attributes?
I think one of the more useful exercises in personal brand discovery is listing your brand attributes. How do you describe your personal brand? Today, I want to quickly go over the reason for choosing various attributes (personality adjectives, qualities), by using myself as an example. I want all of you to write down at …
It’s Time For You to Become a Master Brand Using LinkedIn
Today, I spoke with Rich Brooks, who has an in-depth knowledge of social networks, runs his own consulting company and writes for Fast Company and MainToday.com. LinkedIn, the largest professional network, has received a lot of press lately, including an article by Rich Brooks that I discovered earlier this week. Many people aren’t using LinkedIn …
10/30/08: Personal Branding News and Recommendations
News
There is still time to get the free sample issue of Personal Branding Magazine, starring Gary Vaynerchuk, David Allen, Keith Ferrazzi and Robert Cialdini. If you would like to subscribe to get your full issue on November 1st, it’s $12.95 per year to get 4 issues. 50% of proceeds benefit the American Cancer Society.…
Men Are More Interested in Performance than Brand Image
Today, I spoke with Mark Tungate, who is a UK branding expert and author. In this interview he reveals very interesting research on how to market to men, as opposed to women. If you’re a man reading this, some things may surprise you. If you’re a woman, you will probably just laugh and agree with …
10 Ways You Shouldn’t Brand Yourself in a Bad Economy
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Everyone is writing posts on the economy and tips for beating it. I thought I would join in, but with a personal-branding angle to it.
Below is my top 10 list of ways you shouldn’t brand …
How to Master Search Engines for Personal Branding Prosperity
Today, I spoke with Mike Moran, who is a SEO/SEM expert, author, speaker and employee. As many of you know, through my posts on Google being the centerpiece for your personal brand, this topic is extremely important. In the interview, we go over some basic fundamentals, key terms, and strategies for success, so that you …
Interviewed by BusinessWeek and Entrepreneur Within 4 Days!
I’m truly honored to be in the position I’m in right now and thank you all for your support, as we evangelize personal branding and spread these ideas to the masses. When you start building your brand, don’t demand immediate results, but rather work as hard as you can to position yourself for the future. …
Personal Brands Are Measured by the Quality of Their Work
Today, I spoke with Sramana Mitra, who is a Forbes columnist, blogger and author. She become well known because of her blog, which led her to new and exciting opportunities. Haven’t we heard that before ;). We spoke about very interesting topics, including the basics of hard work, web 3.0, examples of successful entrepreneurs and …
Today We Honor the 2008 Personal Brand Award Winners
What a year it’s been for personal branding and for people creating “Me 2.0.”
Each year, I like to reward some of the standout brands by recognizing them with Personal Brand Awards. Last year, Rohit Bhargava won the gold award, which is the most coveted of all of them and this year Jeremiah Owyang was …