You Don’t Need to be an Expert to Build Your Personal Brand
According to my blog archives, I have been blogging for exactly 1 year. For an entire year I have been trying to build my personal brand equity through video interviews, a video documentary, and getting publicized throughout the internet.
Looking back, there are a lot of things that I feel I could have done better. …
Personal Branding Interview: Scott Ginsberg
Today, I spoke with Scott Ginsberg, who is known as the “nametag guy” and the author of many books, including his latest one called “Stick Yourself Out There : Get Them to Come to You.” We talked about what makes people unique, push and pull marketing, and how to build a web presence.
Is it…Ask the Readers: When Should You Update Your Personal Avatar and Why?
Why change something that so many people have seen and associate with you in a good way?
Your avatar is one of the most recognizable aspects of your personal brand online. Building that recognition probably took weeks, months, even years of effort. The last thing you would want to do is throw all of that …
Personal Branding Interview: Anita Bruzzese
Today, I spoke with Anita Bruzzese, who is a nationally syndicated columnist on the workplace and award-winning journalist. You might have seen her work in your local newspaper or in USA Today. In this interview, Anita weighs in on career development versus personal brand management, how she got her role as a syndicated columnist, if …
Is Your Personal Brand Getting Flabby? 5 Ways Networking Can Help Get It Back in Shape
Much to my husband’s chagrin, I’ve never been much of a skier. No matter how hard he’s tried to make it enticing, and no matter how much I’ve appreciated the luxe accommodations and the Austrian ski instructors, the skiing itself just hasn’t been a good fit. On a trip to the French Alps a few …
An Audacious Way to Build an Online Brand
Last week, Jamie Varon made waves in the Twitter and Gen Y communities with a career advice post about her last job and a new website to get Twitter to hire her. I caught up with her to talk about what she’s doing to build her online personal brand – and ask how she comes …
Personal Branding Interview: Jaye Fenderson
Today, I spoke with Jaye Fenderson, who is a college advice columnist for Seventeen.com and the author of Seventeen’s Guide To Getting Into College. We’ve spoken a lot about the economy and it’s impact on employment, as well as tips that regular job seekers can use to get ahead in these tough times. In this …
Mid-Career Personal Branding is Critical!
I recently spoke to a group of mid-career executives about personal branding….and they looked at me with puzzlement – personal branding – at this stage of my career? What they’re thinking is “I’ve never used personal branding, and I’ve gotten this far without it…” They nodded their heads during my talk, but I think …
Road to Me 2.0: The Benefits and Obstacles of Publishing a Book
As I near my book launch, which is set for April 7th, I want to reflect back on the process and the perceived benefits and obstacles for publishing a book. Looking back, I laugh because I never used to like reading, writing or presenting, yet that is much of what I do these days. The …
Why Connecting with Important People Helps Your Brand
I’ll admit it. Last week, I sent an @ reply to MC Hammer on Twitter.It’s not what you think. I wasn’t looking for fashion tips, or trying to break into the music world. Far from it! Actually, I had just seen a video on YouTube of a horse race where the winner was owned by …