New Years Resolutions for Entrepreneurs & Personal Branding
Happy New Year! As entrepreneurs begin another year of running their business, or decide that this is the year they will start their own company, here are some personal branding resolutions all entrepreneurs should have:
1) I will blog moreYou want to further your brand and expertise. There’s no better way than to share …
Personal Branding Interview: David Aaker
Today, I spoke to David Aaker, who I interviewed back in 2008. David is the Vice Chairman of Prophet and the creator of the Aaker Model™. He has published more than 100 articles and 14 books, including his latest called Brand Relevance. In this interview, David talks about brand relevance, what it means for companies …
The Hunchback Persian Prince
Admit it … You want to be more than you are. Everyone does. We all believe that there is a greater day ahead for us.
Even the icons of business, entertainment and professional sports – with all the stature they have amassed – seek to advance their brand. Like you (albeit on a much higher …
Do You Have a 2011 Personal Branding Reading Plan?
A 2011 reading plan will increase the likelihood you will read the personal brand building books you intend to–and should read–this year.
Your reading plan should include the titles you intend to read and the specific …
Personal Branding Interview: Marci Shimoff
Today, I spoke to Marci Shimoff, who is one of the bestselling female nonfiction authors of all time. She has just released her latest bestseller called Love for No Reason: 7 Steps to Creating a Life of Unconditional Love, which offers a revolutionary approach to experiencing a state of deep and lasting love. In this …
Turn Stress into Relief
Building your brand, researching jobs, and seeking new clients are natural stress builders. When we allow stress to overtake our more relaxed style, it adversely affects our marketing communication messaging that we put out into the world.
Following a very bad economy many people are truly stressed out about acquiring a new job. “Carol” shared …
Personal Branding Interview: Jane Genova
Today, I spoke to Jane Genova, who is a coach, book author, and lecturer on careers, specializes in transitions. She is the author of Over-50: How We Keep Working, and is a blogger for AOL Jobs. In this interview, Jane talks about her predictions for the job market this year, how job seekers can stand …
Develop Personal Branding Goals That Stick
With the New Year come and gone, many people made resolutions they’ve vowed to stick to for 2011. Perhaps you would like to beef up your online presence by revamping your current website. Or maybe you’re looking to add several new clients in the coming months. Whatever your goal (or goals) for the New Year …
Tactically Speaking: VPPs Matter
Launching or re-launching your personal brand? The best target audience is the toughest to get. You need to be known by Very Powerful People. Visibility and connections with your industry’s VPPs gets you faster traction and a sharper trajectory, whether you’re looking for a new job, ready to leave one field for another, or want …
Personal Branding Interview: Ric Edelman
Today, I spoke to Ric Edelman, who ranks among America’s 100 top financial advisors by Barron’s, and is the #1 New York Times best-selling author of The Truth About Money (4th edition). In this interview, Ric discusses how he got started in the business, how he differentiated himself from other financial advisors, challenges people have …