Do You Dare Challenge Your Personal Brand Anxiety?
For those of you focusing 100% of your time on getting your personal brand 100% perfect, this is for you.
For that voice in the back of your head that gets in the way of releasing your creativity out in the world, this is for you.
Dares and challengesAnd if you’re struggling with any …
A Cup of Coffee to a Quick Conversion Tip
MecLabs Marketing Experiments has again delivered a fantastic web clinic–this time on the topic of “One-to-One” Marketing.
Here’s the basic premise: One-to-One marketing is the end-point of segmentation. After drilling down into your audience, defining segments and identifying the data relevant to each segment, you finally end up in the position to talk directly to …
Restoring Brand Mastery
Former President Jimmy Carter was being interviewed by four-star admiral Hyman G. Rickover, recognized as the “Father of the Nuclear Navy.” Carter had applied to participate in the nuclear submarine construction program. The interview went well until Carter, after getting up to leave the room at the conclusion of the interview, reached the door. Just …
10 Tips for Finding Your Ideal Career
That ideal career might seem elusive, but with some effort you can build a personal brand that will lead to ongoing career satisfaction.
Take the time to assess what is really important to you. Inventory your skills, values, interests, personality preferences, and constraints. Identify the lifestyle you want and decide how work fits in with…5 Choices To Best Volunteer Your Way To A Strong Personal Brand
If you take the time to research and choose the right organization, the right volunteering can really boost your personal brand.
Choose a direction, or discover oneI started volunteering at my local synagogue at a very young age when personal branding not only wasn’t a priority, it wasn’t even in my vocabulary.
That’s okay!…
Personal Branding Interview: Roger Connors
Today, I spoke to Roger Connors, who is the principal and co-founder of Partners In Leadership. His latest book is called Change the Culture, Change the Game, and it is a #1 New York Times bestseller. In this interview, Roger talks about hiring the right people, forming a corporate culture, and the connection between a …
Personal Branding Interview: Jessica Kleiman & Meryl Weinsaft Cooper
Today, I spoke to both Jessica Kleiman and Meryl Weinsaft Cooper, who have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side. They are the co-authors of Be Your Own Best Publicist, which just came out today. In this interview, they discuss how to get …
The Importance Of Being Interested
Imagine you walk into a business gathering filled with strangers. Who do you tend to gravitate towards, the person who treats you as a stranger by ignoring you or the person who takes the time to make eye contact and say hello?
Imagine you are in a meeting with individuals you have met before, but …
Personal Branding Interview: Heidi Grant Halvorson
Today, I spoke to Heidi Grant Halvorson, who is a motivational psychologist, and author of the new book Succeed: How We Can Reach Our Goals. In this interview, Heidi goes over how to define and commit to a goal, why it’s important to have short-term and long-term goals, why people fail at their goals, and …
7 Steps to Better Writing for Business & Branding Success
The path to better writing for business and branding success begins by examining your writing expectations. Too many entrepreneurs set themselves up to fail by having unrealistic expectations about what they “should” be able to accomplish when they write their first draft.
These unrealistic expectations frequently lead to disappointment, frustration, procrastination, last-minute mistakes, and missed …