What’s Your Future Brand? (Ask Your Future Self.)
To get a glimpse into your Future Brand, here are three questions, from a Brand Therapist’s point of view, to get you started:
How many of you wish you had a magic wand right now? Hands up? How many of you wish you could predict your future? Find out exactly what’s ahead for you in…Personal Branding Interview: Beverly Macy
Today, I spoke to Beverly Macy, who is the co-author of The Power of Real-Time Social Media Marketing, the CEO of Gravity Summit, and a UCLA Social Media Instructor. In this interview, Beverly talks about why real-time social media marketing is important, reveals a few case studies from her book, and more. In 2009, Beverly …
A Cup of Coffee to Good, Fast, Cheap
Following the “Good, Fast, Cheap” rule can rapidly solidify or dissolve your brand, depending on how you prioritize the three prongs.
The “Good, Fast, Cheap” rule has long been used in industries such as construction and systems development, and is relevant for businesspeople and consumers alike. For those of you unfamiliar, here’s a quick explanation:…
Watch Your Language!
Words are powerful, and whether you utter them aloud or to yourself, they create emotion. They determine how you and others feel. I’m sure you have heard the saying, “Sticks and stones will break your bones but names will never hurt you?” Don’t believe this for a second. There are more people lying on a …
How to Live the Life You Don’t Want
The easiest way to become trapped in your career is to put on a pair of golden handcuffs. If you want your career and personal brand to move in a positive direction it is important to recognize and avoid this trap.
Avoid the trapThe golden handcuffs refers to staying in an unpleasant situation that …
Personal Branding Interview: Morey Stettner
Today, I spoke to Morey Stettner, who is the author of Skills For New Managers, and and the editor of Managing People at Work. In this interview, Morey talks about how to gain confidence in the business world, how to communicate more effectively in the workplace, and much more.
How do most people gain confidence…New Years Resolutions for Entrepreneurs & Personal Branding
Happy New Year! As entrepreneurs begin another year of running their business, or decide that this is the year they will start their own company, here are some personal branding resolutions all entrepreneurs should have:
1) I will blog moreYou want to further your brand and expertise. There’s no better way than to share …
Personal Branding Interview: David Aaker
Today, I spoke to David Aaker, who I interviewed back in 2008. David is the Vice Chairman of Prophet and the creator of the Aaker Model™. He has published more than 100 articles and 14 books, including his latest called Brand Relevance. In this interview, David talks about brand relevance, what it means for companies …
The Hunchback Persian Prince
Admit it … You want to be more than you are. Everyone does. We all believe that there is a greater day ahead for us.
Even the icons of business, entertainment and professional sports – with all the stature they have amassed – seek to advance their brand. Like you (albeit on a much higher …
Do You Have a 2011 Personal Branding Reading Plan?
A 2011 reading plan will increase the likelihood you will read the personal brand building books you intend to–and should read–this year.
Your reading plan should include the titles you intend to read and the specific …